What keeps customers happily buying more from our businesses as they go about their busy lives? Do customers really spend more money with us simply because we focus their attention on lots of low-priced products? Or is there a unique offer value configuration or price bundling…

Machine learning pricing algorithms are not just profit maximising pricing tools, but, rather a movement that is redefining price and revenue management. It’s also a pricing language that’s transforming profitable revenue growth in your market and industry.   We’ve been hearing a lot about algorithms in…

How to price a hotel room without driving the guests away?   How to price a hotel room without losing money on a room? What’s the difference between revenue management and yield management? And, when should you introduce yield management to price a hotel room?  …

Pricing tricks are the tactics businesses use to get you to buy more without you even realising it. For instance, have you ever bought a suit or an outfit that you didn’t really intend on buying but ended up buying it anyway on the fly? Well,…

What’s McDonald’s new pricing strategy now that the business is losing traffic year on year? Does McDonald’s healthier menu options really give customers what they want – or should they be removed from the menu altogether? How well is McDonald’s faring against newer, on-trend competitors like…