Psychographic segmentation has taken value-based pricing practices to a whole new level. Using psychographic segmentation it’s now possible to tweak the method of setting prices typically based on superficial demographic categories like age, gender, ethnicity, and other broader variables. On…

When we think about haggle price many of us will instantly think of a hugely discounted Persian rug sale sign, that reads something like: “Closing Down Sale. Buy Now – All stock 95% off RRP.” As Cialdini writes in “Influence…

So many SME’s struggle with pricing because they think a one-size-fits-all pricing proposition is good enough in the early stages when it’s not. If you are a small and medium-sized business owner who wants the best pricing strategy for small…

The way your business articulates the profit value it generates is the number one indicator of business growth. It effects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer…

The parameters within which you set individual price points for your products and services (i.e., your price floors and ceiling) can be the difference between setting optimal prices to maximise revenue… …or barely breaking even each month. The strange thing…