Did you know that pricing could be the most powerful profit lever you have in your business? It probably won’t be, however, because most executives still don’t know the difference between these 4 common pricing strategies. Cost-plus pricing Competitive based…

On the 2nd of January Cathay Pacific posted a well-crafted marketing Twitter post owing up to a huge pricing error they made with their airline flight ticket prices. Cathay Pacific gave away a 95% reduction off their first class and…

Why do you need an effective market segmentation process?  What major market segment variables should you select if you are looking to improve or change your pricing? How can you improve pricing across major market segments and customer groups? For…

Porsche is currently the most profitable automotive brand in the world. In 2011 they were integrated with Volkswagen to form the Integrated Automotive Group. They are most noteworthy for designing, manufacturing, and marketing sports cars, crossover utility vehicles, and automobile…

Tesla has a record of beating the odds with their prestige pricing strategy and data-driven target market segmentation. Their Model S sells for circa AUD 120,000 and their Model X sells for AUD 107,650 (excluding taxes or other costs). They…