Do auctions encourage customers to pay more or less than fixed pricing? Or do they just create confusion and speculation about willingness to pay that rogue sellers want to exploit?   It’s a question to not only ask before you attempt to redesign your pricing and…

Psychology selling techniques are the basis for consumer spending. We all are consumers. We buy different things according to our purchasing power and our preference. This is where the philosophy of ‘persuasion’ can have a major effect on what we buy.   In this short article,…

It’s undeniable that every customer wants a good deal. A buyer always tries to get the “best price.” Thus, when sellers are asked for the best price, oftentimes, they are caught off guard and don’t exactly know how to respond to what’s your best price.  …

Can pricing consulting firms really stop a price rise disaster? Expert pricing consulting firms tend to have teams of highly-educated experts on the ground to help their clients drive more complex project outcomes. But for some reason, their mission isn’t always successful. The hyped-up price improvement…