The Best Pricing Strategy for New Products: Is It Better To Undercharge Or Overcharge New Consumer Goods?
Did you know that it is much more common for Australian businesses to undercharge their customers for new consumer products than overcharge them? That’s right, the majority of Australian businesses believe (either consciously or subconsciously) that the best pricing strategy…
Common Pricing Strategies: How to Raise Prices Without Losing Volume
Did you know that pricing could be the most powerful profit lever you have in your business? It probably won’t be, however, because most executives still don’t know the difference between these 4 common pricing strategies. Cost-plus pricing Competitive based…
Airline Flight Ticket Prices: A View of Cathay Pacific’s Strategy
On the 2nd of January Cathay Pacific posted a well-crafted marketing Twitter post owing up to a huge pricing error they made with their airline flight ticket prices. Cathay Pacific gave away a 95% reduction off their first class and…
Market Segmentation: Quick Guide to Pricing Across B2B Market Segments
Why do you need an effective market segmentation process? What major market segment variables should you select if you are looking to improve or change your pricing? How can you improve pricing across major market segments and customer groups? For…
Customer Profiling & Segmentation: Price like Porsche in 5 Easy Steps!
Porsche is currently the most profitable automotive brand in the world. In 2011 they were integrated with Volkswagen to form the Integrated Automotive Group. They are most noteworthy for designing, manufacturing, and marketing sports cars, crossover utility vehicles, and automobile…
