Can penetration pricing lead to increased market share? Will it gain more entry to the household segment?   In every brand categories in most countries, leading brands have one thing in common, which is being the lead in household penetration. So how come few companies…

Can pricing discipline increase the price of an acquired company? How can you increase the value of the asset company?   But the real question is: what does it take to get the better price?   More often than not, private equity corporations rarely devote resources…

Does McDonald’s really offer us affordable pricing strategy? Us Aussies like to add something extra to international brands and franchises. We’re not content with generic brands or Americana. No, we like to give international brands our own distinctive Australian twist. Most notably, we affectionately call McDonald’s…

The pricing strategy in Mcdonald’s India is so different from other countries. Can a popular American franchise like McDonald’s be successful in a country that considers its cows as deities?    Can McDonald’s really serve burgers to a country that’s pretty much vegetarian?    Will culture…

Does your current market price approach drive frequent and profitable shopper purchases?   Are customers satisfied with the offers and prices you give them or do they always seem to shop around for better deals and cheaper prices?   Do you find yourself giving away large…