Despite the true definition of value being incredibly subjective, it remains a vital aspect for businesses to understand. Depending on your product offering, your business may need to use a value-based pricing strategy. Therefore, the way customers perceive value is key to unlocking your margins and…

Professional service firms provide specialised expertise. Because of this, offerings can be profitable. However, in some cases due to limitations in these kinds of pricing structures, gross margins can be difficult to expand. Revenue may stagnate and growth may be difficult. Fortunately, this isn’t the be-all-and-end-all-be-all….

There’s no doubt that finding the right pricing for your product is key to maximising your margins and ensuring that price sensitivity does not grow too high. However, there are many roadblocks and challenges your business can encounter. Especially when trying to utilise a customer value…

Surviving as a business during the pandemic is no walk in the park. What was once thought of as a temporary roadblock for businesses now has to be dealt with as the new reality. So, rather than seeking temporary solutions, businesses should be designing a sales…

Along with increasing competition and overly saturated markets, your customers may start to become overly fixated on prices alone. The danger of high price sensitivity is that you lose control over purchasing behaviours and have less room to push value. Your customers will start to reject…