Companies that have withstood the test of time have had to come up with a new sales strategy constantly to achieve longevity and sustainable growth. Indeed, in the age of modern technology and the internet, businesses often have to restructure, experiment, and take advantage of marketing…

Pricing is one of the most important aspects of a business, yet it is an area that can often be overlooked. How a company values its pricing department can make or break profitability, especially when market slowdowns and economic disasters turn traditional predictable pricing mechanisms on…

Do you know how to price an app? Do you price your app based on assumptions i.e., how much you think it’s worth? Or does your app pricing give you profitability and scalability?   These days, mobile apps are more than just a fad. They serve…

Compared to the past, customers today are a lot more informed and well researched. This largely thanks to the wealth of information available online. In effect, salespeople are having to navigate an ever-changing and challenging market. Companies are having to think of new and innovative ways…