What are the psychological pricing strategy advantages and disadvantages?   You saw a big sign on your favourite store or mall’s door or windows that read, “50% OFF, ONE DAY SALE!” What would you do? Do you walk past it or go inside? For sure, you’ll…

Undeniably, gender inequality still exists in our society even in the 21st century. It is not new to women to being treated differently, from the pay gap to discrimination in sports. Then there is another inconsistency to add to the list: price discrimination strategy.   Have…

What is the retail business strategy of retailers post-crisis? Will businesses learn from this global crisis and be more resilient in situations like these in the future?   The retail industry is one of the most affected sectors of the global pandemic. The crisis has paralysed…

Should retailers charge customers less online? Is omnichannel retail strategy an effective pricing technique for retailers and B2B business considering going direct to market?   Most retailers – from fashion apparel to life insurance and consumer banking – don’t know how to incorporate digital into their…

What is the new product development pricing strategy of FMCG companies today?   In 2017 the Office of National Statistics publicly announced that as many as 2,529 products have officially shrunk in size over the past 5 years, but are being sold for the same price….