What’s an effective pricing strategy for an online business? How do you set your prices? Are your prices too high or low? Is your product portfolio generating the profit value you are expecting?   Setting prices for online products and services can be a difficult task….

Marketing – whether online or offline – is the greatest source of profitable revenue growth for the majority of small businesses and a sustainable source of value capture for large businesses.  But still, many executives ask: how do we define pricing in marketing?   The price…

The cruise ship was the fastest growing sector in the travel industry until COVID-19. In the last five years, for example, cruise line operators experienced a 20.5% increase in demand. In the last few months, however, cruise liners have been cast ashore and banned from sailing….

Have you ever marketed a product online and ended up with no sales? Have you ever doubted yourself and questioned whether you’ve chosen the right product or not? Do you know how to price e-commerce products properly – after all, it is one of the most…