A Case Study on Telstra’s Price Changes and Customer Trust 📶
Raising prices is one of the toughest decisions a business can make. The fear of upsetting loyal customers often leads to hesitation. But earlier this year, Telstra price changes made headlines as the company raised prices, reshaped its plans, and defended its regional premiums—all while facing…
What Happens When Airline Dynamic Pricing Algorithms Go Too Far 🌁
Dynamic pricing remains a core tool for many airlines looking to optimise revenue and yield. And there’s no doubt it works. An airline dynamic pricing algorithm can lift short-term revenue, optimise for load factors, and respond to demand patterns in real time. However, sometimes what works…
Building A Creative New Pricing Strategy To Boost Businesses Growth ✨
Pricing is one of the most important aspects of a business, yet it is an area that can often be overlooked. How a company values its pricing department can make or break profitability, especially when market slowdowns and economic disasters turn traditional predictable pricing mechanisms on…
Is It Time to Rethink Your Value Chain Management Approach? ☯️
Pricing shows customers what something’s worth. But it also signals how much you value the people behind it—your staff, suppliers, contractors, and partners. Without a strategic value chain management, it’s easy to overlook the impact on those delivering the value. We once worked with a local…
Why Your Dynamic Pricing Algorithm Might Be Turning Off Customers 🐛
Most businesses today see AI as a smart investment. It promises precision, efficiency, and a better customer experience. With more data than ever before, many believe that using a dynamic pricing algorithm will deliver faster growth and higher margins. But recent evidence tells a different story….
