Most businesses today see AI as a smart investment. It promises precision, efficiency, and a better customer experience. With more data than ever before, many believe that using a dynamic pricing algorithm will deliver faster growth and higher margins. But recent evidence tells a different story….

McDonald’s used to mean reliable burgers at reliable prices. These days, things are different. Sales are slipping. Prices keep climbing. And customers are questioning the value. Recently, McDonald’s reported a rare global sales drop. In Australia, fast food menu prices have surged — a small Big Mac…

Some business leaders still rely on the same pricing playbook year after year. They update it annually and leave it at that—until a shock hits. Tariffs rise. Costs surge. Demand shifts. Suddenly, pricing is out of step with the market. The result? Shrinking margins, lost competitiveness,…

Kayo Sports recently lifted its entry-level “Basic” plan from $25 to $30 a month—the first increase since launching in 2018. On the surface, it’s a textbook revenue optimisation move. But this change in Kayo subscription pricing comes at a sensitive time. If around half of Kayo’s…

Have you come across the usage-based pricing model for SaaS companies? We know a SaaS business with a strong product and a lean team. But customers are starting to push back. They feel boxed in by the per-seat licensing model. Some teams use the software only…