Why is the duo plan gaining popularity? Modern households are evolving. More people now live in flexible arrangements—partners, siblings, housemates—who share living spaces, expenses, and increasingly, subscriptions. Recognising this shift, platforms like Spotify introduced their Duo Plan, and now, YouTube is following suit with its Premium…

Amazon just revealed their pricing playbook for 2025, and it’s all about addressing price sensitivity head-on. The Amazon low price strategy, led by CEO Andy Jassy, signals a bold move towards more affordable pricing in response to shifts in consumer behaviour and a rapidly changing global…

Analysts forecast that United Kingdom’s inflation rate will soon be driven more by food prices than energy. This follows after multiple studies claiming that the average price of food and non-alcoholic beverages has increased dramatically for the first time in more than 45 years. In fact,…

When the Shein price increase pushed a kitchen towel set up by 377%, it sent ripples through the retail world. Customers took notice. Industry watchers shook their heads. Why? Because such a steep, sudden jump doesn’t just affect sales—it affects trust. Pricing tells a story. And…

Pricing power is one of the major determinants of profitability. Many brands who just started out would have already made a breakthrough if it hadn’t been for a lack of pricing power. Such lost opportunities and competitive advantage are often byproducts of poor distribution channel management…