Consumption Based Pricing Model: Is Your Pricing Strategy The Reason Why Customers Have Stopped Using Your Products? 🥪
We now know that customers that use your products and services regularly are much more likely to buy and use your products and services again. How important is the consumption-based pricing model for businesses? What remains a murky area in pricing surprisingly is the link…
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
How B2B Can Build An Effective Omnichannel Strategy and Management System 🏭
Customers now have an unparalleled number of ways to communicate with businesses, from brick-and-mortar channels to a vast array of digital modes. So, how should companies identify the real needs and preferences of their customers across omnichannel journeys? Is developing an omnichannel strategy helpful for businesses…
How To Build A Value Delivery System in Marketing For B2B Products 🚚
Should going toe-to-toe with your competitors come first in formulating a pricing strategy? Or should business leaders create a new value delivery system in marketing to grow share of wallet opportunities? Many managers argue for the former. But the problem with this approach is that…
How to Define Pricing in Marketing For Small To Medium Sized Businesses? 💰
Pricing and marketing – whether online or offline – is the greatest source of profitable revenue growth for the majority of small businesses and a sustainable source of value capture for large businesses. But still, many business owners ask: how do we define pricing in marketing?…
