How Entry-Level FMCG Pack Pricing Shapes Consumer Loyalty 🧩
Pack pricing for small and entry-level products can feel like walking a tightrope for FMCG brands in Australia. On one hand, small packs are a crucial part of your sales strategy, providing accessibility to price-sensitive customers. On the other, rising production costs and shrinking profit margins…
How Pet Care Brands are Redefining Value Through Pricing 🐕🦺
Pet care has become an essential service, much like groceries or healthcare. Australians love their pets, treating them like family. But as pet owners tighten their belts due to rising costs, they’re becoming more discerning about where they spend their money. Many retailers have found themselves…
Why Petrol Retailers Must Optimise Their Pricing Management Strategies ⛽️
Petrol retailers find themselves under mounting pressure from both governments and consumers, compelling them to seek improved pricing practices. In response to growing concerns over environmental sustainability and energy efficiency, governments increasingly push for more transparent and competitive pricing to ensure fair treatment of consumers. Concurrently,…
What Kraft Heinz Mistakes Teach Us About Effective Pricing Strategy 🥫
Kraft Heinz has long been a giant in the food industry. But even the biggest names face challenges in implementing an effective pricing strategy. Last year, the company implemented a modest price increase of 1.2%, boosting profit margins to an impressive 34.3%. However, this wasn’t the…
How Companies Can Deal With The Effects Of High Inflation And Prices 📱
As prolonged inflation rises all over the world, many industries are struggling to cope with the Covid-19 pandemic’s economic damage. More companies are facing staff shortages, component delivery delays, and high costs due to supply chain issues. As a result, it has eroded margins of up…
