What is your SaaS pricing guide? Do you have the right steps in setting your pricing correctly?   A great product combined with a great pricing scheme is key to a company’s success.   SaaS businesses show no sign of slowing down. According to BetterCloud, 73%…

The equipment manufacturing industry is undergoing a radical paradigm shift with its pricing and selling approach, which involves Equipment as a Service (EaaS) and pricing models for services. In basic terms, this means traditional manufacturing industries are now introducing pricing models for services as opposed to…

You’re probably familiar with the maxim, “Just because you’re paranoid doesn’t mean they aren’t after you.” This is the reaction of brand name products to competition from private labels. And they should really be concerned because private label market share is higher than popular brands than…

What are the psychological pricing strategy advantages and disadvantages?   You saw a big sign on your favourite store or mall’s door or windows that read, “50% OFF, ONE DAY SALE!” What would you do? Do you walk past it or go inside? For sure, you’ll…

Undeniably, gender inequality still exists in our society even in the 21st century. It is not new to women to being treated differently, from the pay gap to discrimination in sports. Then there is another inconsistency to add to the list: price discrimination strategy.   Have…