Trade promotions are a great way for consumer-packaged goods or CPG companies to grow. However, statistics show that though companies invest 20% of their revenue in these promotions, 59% lost money. This is the direct result of improper utilisation of analytics. Results show that when done…

More and more Australian businesses are setting up new pricing teams in a bid to protect margins and drive profitability under tough market and economic conditions. As a result, a lot more executives are asking us about pricing strategy training courses and pricing analyst courses.  …

Besides building up a team of competent individuals, as a manager, you need the skills to manage them effectively. Without the ability to motivate or inspire and lead, your team won’t be putting their abilities to use. Today we’ll be talking about the essential management skills…

Are you struggling to improve financial performance? To let you in on a little secret, financial performance is largely influenced by your pricing capabilities. Your pricing team is key to improving your financial performance and increasing profitability.   >Download Now: Free PDF How to Maximise Margins…