Book review on Priceless 💎: (Psychological pricing in marketing) by William Poundstone
In the psychological pricing in marketing, discussed in the Priceless book; the author William Poundstone expounds the hidden psychology of value. He conducted psychological experiments in which people are unable to estimate “fair” prices accurately. And strongly influenced by…
Is Loss In Revenue Caused By Under-performing Pricing Teams?
Is loss in revenue the effect of leading underperforming pricing teams? Relentless margin pressure and technology advancement over the past decade have led to a drastic change in the role of the pricing and revenue management function in business….
The Best Retail Pricing Tools & Skills
The Best Retail Pricing Tools & Skill Large pricing skills gaps are emerging as teams pursue more sophisticated pricing and revenue models to keep up with changing markets. Here are four key retail pricing tools and skills your teams will…
Pricing Analyst: 6 Hallmarks of A Standout Pricing Team
Pricing Analyst:6 Hallmarks of A Standout Pricing Analyst Team Are you setting up a new pricing analyst capability? Have your pricing analysts lost their way – struggling to transition to a new way of operating and slow to…
Pricing Analyst Job Description: What does a pricing analyst do?
Great benefits from pricing and commercial changes do not occur naturally or without effort. Today, we will discuss what you need to do to create buy-in, change and a strong business case for why internal stakeholders should adopt a new way of pricing and selling for profitability.