Pricing Page Best Practices: Simple Tricks We Can Learn From High-Profit Businesses 🕸
At Taylor Wells, we speak to companies across all industries and at different stages in their pricing evolution. That includes creating the pricing page best practices for their businesses. Pricing pages that are effective strike the proper balance between commerce and creativity. They simplify the most…
Different Market Pricing Options & Tactics: Does Game Theory Work for Pricing Leaders? 🎲
The market is tough and competitors are becoming increasingly creative. What are your market pricing options and tactics? How do your market pricing tactics appear to your competitors? What is the game theory? Does it work for pricing leaders? >Download Now: Free PDF Driving Pricing…
How To Avoid Pricing Strategy And Revenue Management Failures 🍕
Pricing mismanagement can severely harm any business. When prices don’t align with customer value, the result can be significant drops in sales and profits, tarnishing the company’s reputation and necessitating substantial cost-cutting, including layoffs. In essence, poor pricing decisions can have wide-ranging consequences impacting various aspects…
Price Skimming: Have You Underpriced Your New Hit Product? 🍅
When a manufacturer, distributor or retailer enters the market with a new product, it can be particularly difficult for them to know which pricing strategy will maximise product sales and margins. Should they choose a price skimming strategy or penetration strategy? Should they be setting an…
Retail Pricing Strategies: Strange Things Happening With Australian Retail Prices 📠
Leading retailers Woolworths & Coles and pure-play online businesses – Sephora, Mecca, ShowPO, ASOS, Prettylittlething, the Iconic; and even pet food business PetCircle – use online retail pricing strategies, tailored promotions and customer loyalty to drive margin increases on some products of up to 60%. Developing…
