The Different Market Pricing Options & Tactics: Does Game Theory Work for Pricing Leaders? 🎲
The market is tough and competitors are becoming increasingly creative. What are your market pricing options and tactics? How do your market pricing tactics appear to your competitors? What is the game theory? Does it work for pricing leaders? That’s a lot of questions, isn’t…
Pricing Page Best Practices: Simple Tricks We Can Learn From Major Tech Businesses
At Taylor Wells, we speak to companies across all industries and at different stages in their pricing evolution. That includes creating the pricing page best practices for their businesses. Pricing pages that are effective strike the proper balance between commerce and creativity. They simplify the most…
The Most Powerful Business Data Management and Analytics for Every Manufacturer 🏭
Productivity helps boost competitiveness and long-term business profitability. However, the Organisation for Economic Cooperation and Development (OECD) reported that productivity growth in industrial firms has been declining in recent decades. Although there are indications of a comeback, political tensions, such as how different governments respond to…
Price and Value: Discover Whether Prices are Really Relative 💵
Humans are not great at discerning value regarding prices. To determine value people naturally rely on a relative comparison. This article explores the risk associated with cost plus and relative pricing, demonstrating the human cognitive biases and blind spots associated to evaluating value and setting prices in B2B industrial markets.
Price Setting: What To Do and Avoid in Competitive B2B Markets!
Numerous factors should shape your strategy when looking at price setting for your business. For one, the only thing that is constant and predictable in business today is the inevitability of increasing competition, change and disruption. The only true surprise is how astonished we all appear…
