Why Business Economics 101 Is Messing Up Your Pricing?🛢️
The influence that a certain business economics 101 chart still has on most business executives’ view of price and revenue management is huge. Can you guess the one I mean? You got it: This one (below). Take a look at this price-volume chart…
How Harley Brought A Dying Brand & Price Positioning Strategy back to Life 📈
Is your price positioning strategy working to build your brand or killing it? Most senior executives do not know exactly where their product’s price is positioned in the competitive market. And over time this leads to serious brand issues and ongoing revenue and margin loss. …
Why You Shouldn’t Hire Pricing Managers That Say They’re Price Experts 🍈
Real price experts are very hard to find. They are not ten a penny. They’re actually an extremely rare group within the Australian and global talent market. When I say price expert, I mean world-class price experts with over 10+ years’ dedicated pricing experience and individual…
Cost Plus Pricing: How to Use Cost Based Pricing In Marketing 🌺
Cost-plus pricing or cost-based pricing – a fixed sum or a percentage of the total cost of creating a product is added to it’s selling price. In the pricing and revenue management community, the term cost-plus pricing has increasingly come to have a very negative…
Price Escalators: The Part of Pricing Many People Forget About 💲
Price escalators: Note – this article was originally published by Ranson Pricing on 29th June 2016. You can find the original article here as well as numerous other informative articles. We live in a world where inflation is a fact of life. Our suppliers increase…
