Who hates having to buy from a business that only cares about how much money they can extract from you? Commercial focus or awareness talks about understanding the strengths and weaknesses of a business in relation to how it gains profit, customer satisfaction, and the biggest…

Often pricing analysts complain about the quality of the data. There are many instances where the data coming out of the corporate systems is incomplete, inconsistent, untidy, non uniform. Before a pricing manager can understand customer value, they first need to have uniform and accurate data. This article explains why clean data is vital to customer pricing.

Pricing options: Does Game Theory Work for Pricing Leaders? The market is tough and competitive tension is increasing. Therefore, competitors are becoming increasingly irrational. What might the competitors be saying about your pricing strategy and tactics?   Getting ahead of the competition is a much-discussed topic….

Coca-Cola is not only a brand that’s overcome longevity, it’s also managed to become one of the most iconic and ubiquitous names in the world. This is due to their unique pricing and ability to navigate price acceptance. We previously covered the interesting history of Coke…