Commercial Focus: Customers Hate Businesses That Only Think About Money
Who hates having to buy from a business that only cares about how much money they can extract from you? Commercial focus or awareness talks about understanding the strengths and weaknesses of a business in relation to how it gains profit, customer satisfaction, and the biggest…
Comparative Price Analysis – Using Data Effectively To Maximise Value 💎
Often pricing analysts complain about the quality of the data. There are many instances where the data coming out of the corporate systems is incomplete, inconsistent, untidy, non uniform. Before a pricing manager can understand customer value, they first need to have uniform and accurate data. This article explains why clean data is vital to customer pricing.
Pricing Options and Strategies – Does Game Theory Work for Pricing Leaders? 🎲
Pricing options: Does Game Theory Work for Pricing Leaders? The market is tough and competitive tension is increasing. Therefore, competitors are becoming increasingly irrational. What might the competitors be saying about your pricing strategy and tactics? Getting ahead of the competition is a much-discussed topic….
What Coca-Cola Teaches Us About Price Acceptance And Innovative Pricing Strategies
Coca-Cola is not only a brand that’s overcome longevity, it’s also managed to become one of the most iconic and ubiquitous names in the world. This is due to their unique pricing and ability to navigate price acceptance. We previously covered the interesting history of Coke…
Does Your Sales Team Use Price Reduction to Meet Volume Targets?
Price reduction is a great way to shift stock and achieve volume targets. Yet, excessive discounting at the line level eats away margins and destroys profitability in the long run. Taylor Wells discusses some simple tricks of changing entrenched discounting habits in under a month (with…
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