The Key to Effective Utilisation of Pricing Solutions in Insurance Companies ⚗️
Insurance pricing is changing fast as digital transformation reshapes the industry. Pricing solutions like big data and AI are driving new pricing models. At the same time, evolving customer needs are pushing insurers to adapt, offering more personalised and responsive pricing. This shift reflects a broader…
How Major Events Affect Price Setting In Hotel Booking 🍾
Event-driven pricing is transforming the hotel industry by adjusting the booking price rates based on major nearby events. This strategy gains traction as it maximises revenue during high-demand periods. Hotels can charge higher rates when demand peaks and strategically offer last-minute discounts to fill remaining rooms….
Different Market Pricing Options & Tactics: Does Game Theory Work for Pricing Leaders? 🎲
The market is tough and competitors are becoming increasingly creative. What are your market pricing options and tactics? How do your market pricing tactics appear to your competitors? What is the game theory? Does it work for pricing leaders? >Download Now: Free PDF Driving Pricing…
What is Congestion Pricing? Can it Solve Traffic in Australia? 🚏
Australian cities are grappling with worsening traffic and are exploring solutions like congestion pricing. This method involves charging vehicles during peak hours in busy zones to regulate road usage. Supporters argue it can alleviate traffic, improve air quality, and enhance urban mobility. Yet, its effectiveness in…
Important Lessons From The Pricing Strategy Failure Of Domino’s Pizza 🍕
Pricing mismanagement can severely harm any business. And of the most recent examples is the pricing strategy of Domino’s Pizza. When prices don’t align with customer value, the result can be significant drops in sales and profits, tarnishing the company’s reputation and necessitating substantial cost-cutting, including…
Categories
- marketing strategy (21)
- Organisational Design (14)
- Podcast (114)
- Pricing Capability (74)
- Pricing Career Advice (10)
- Pricing Recruitment (18)
- Pricing Strategy (216)
- Pricing Team Skills (10)
- Pricing Teams & Culture (17)
- Pricing Transformation (28)
- Revenue Model (15)
- Sales Effectiveness (18)
- Talent Management (5)
- Technical Pricing Skills (31)