Why You Shouldn’t Hire Pricing Managers That Say They’re Price Experts 🍈
Real price experts are very hard to find. They are not ten a penny. They’re actually an extremely rare group within the Australian and global talent market. When I say price expert, I mean world-class price experts with over 10+ years’ dedicated pricing experience and individual…
The Secret to Pricing Rental Property Like a Pro 🪟
Did you know Airbnb bookings dropped for some hosts overnight, just because guests could finally see cleaning fees upfront? That one change in pricing transparency forced thousands of hosts to rethink how they were pricing rental property on the platform. Some cut cleaning fees to…
What are the Types of Price Elasticity of Demand? Avoid a Messed Up Pricing Formula 🛢️
What are the types of price elasticity of demand? More importantly, how do they impact your pricing strategy? If your pricing decisions have been feeling off lately—customers resisting price changes, sales fluctuating unpredictably, or margins shrinking—you might be relying on a formula that doesn’t fully capture…
Is Your Pricing Methodology and Execution Strategy Holding You Back? 🔣
Pricing methodology is often seen as tricky, especially when trying to understand what goes behind it. Many business executives and managers shy away from talking about their pricing strategy, fearing it will give competitors an edge or, more commonly, that it won’t hold up to scrutiny. …
How to Make a Price Match Strategy Work Without Sacrificing Profits 🥊
Suppose you own a small corner shop in suburban Melbourne. A loyal customer comes in, holding their phone. “I saw this same jar of peanut butter cheaper at Aldi. Can you match the price?” You hesitate, knowing that saying no might lose their trust. But agreeing…
