How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
How Harley Brought A Dying Brand & Price Positioning Strategy back to Life 📈
Is your price positioning strategy working to build your brand or killing it? Most senior executives do not know exactly where their product’s price is positioned in the competitive market. And over time this leads to serious brand issues and ongoing revenue and margin loss. …
The 8 Category Manager Skills You Need To Drive A Retail Pricing Project 🚧
Have you ever gone to a supermarket or department store and wondered why the store layout and items are arranged and positioned like they are OR why displays and promotions change so frequently? What is the secret behind assortment, product placement and frequent shopper purchasing? And,…
Marketing Psychology: How Price Framing Biases Customers to Prices 📈📉
Did you know that price framing influences the customers on how they perceive the pricing of a product in marketing psychology? In price framing definition, we’re talking about changing the context of a price presentation—without substantially changing the price itself—in order to encourage more purchases. …
Recovering From Bad Financial Decisions? Here’s How To Recoup >3% Profits In < 12 months💮
Recovering From Bad Financial Decisions? Here’s How To Recoup >3% Profits In < 12 months Did you know that bad pricing mistakes cost companies like yours on average 3 percent of profit each year? Just think of it this way, a business like yours…
