Penetration Pricing Strategy: Is It Smart For Startups To Lose Money? 🎉
Penetration Pricing Strategy:Â Â Is It Sensible For Startups To Lose Money? Your author has been working with a number of startups in various sectors in recent months. And the question arises – as to which pricing strategy is most appropriate for a business at an early…
Competitive based pricing: Falling into the commoditisation trap?
Are you one of them that uses competitive pricing? How sure are you that you’re not falling into the commoditisation trap? Are you in control of profitability or are your competitors the ones driving your profitability? Many businesses implement competition based pricing strategies and tactics….
Pricing tools software: Are IT tools a silver bullet for B2B pricing?
Do expensive pricing software and CRM systems create just as many problems as they solve? Today we will discussing if and how software solutions help or hinder a pricing function implementing price rise programs in their business.
Retail Pricing Strategies: Strange Things Happening With Australian Retail Prices
Leading retailers – Woolworths & Coles – and pure play online businesses – Sephora, Mecca, ShowPO, ASOS, Prettylittlething, the Iconic; and even petfood business PetCircle  – use online retail pricing strategies, tailored promotions and customer loyalty to drive margin increases on some products of up…
Cost Plus Pricing: How to Use Cost Based Pricing In Marketing 🌺
Cost-plus pricing or cost-based pricing – a fixed sum or a percentage of the total cost of creating a product is added to it’s selling price. In the pricing and revenue management community, the term cost-plus pricing has increasingly come to have a very negative…