Cost Plus Pricing: How to Use Cost Based Pricing In Marketing
Cost plus pricing or cost based pricing is a pricing method where a fixed sum or a percentage of the total cost of creating a product is added to it’s selling price. In the pricing and revenue management community, the term cost plus pricing…
Everyday Low Pricing: A Bargain Offer, Or A Pricing Trick Distorting Value?
Australian merchandise discounters like Bunnings, Chemist Warehouse and now Amazon.com.au have lured your customers away from you using Everyday Low Pricing (EDLP). But does that mean you should use everyday low pricing to get them back? Many retailers, like you,…
Price Skimming: Have You Underpriced Your New Hit Product?
When a manufacturer, distributor or retailer enters the market with a new product, it can be particularly difficult for them to know which pricing strategy will maximise product sales and margins. Should they choose a price skimming strategy or penetration…
Penetration Pricing Strategy: Is It Smart For Startups To Lose Money?
Penetration Pricing Strategy: Is It Sensible For Startups To Lose Money? Your author has been working with a number of startups in various sectors in recent months and the question arises – as to which pricing strategy is most…
Low Cost Pricing Strategy: Why Free Services Can Be A Bad Idea
Low Cost Pricing Strategy: Why Free Services Can Be A Bad Idea Have you ever tried to teach or mentor someone and found them to be disinterested and not engaged in the process? This can be a very frustrating process…
