Penetration Pricing Strategy: Is It Smart For Startups To Lose Money?
Penetration Pricing Strategy: Is It Sensible For Startups To Lose Money? Your author has been working with a number of startups in various sectors in recent months and the question arises – as to which pricing strategy is most…
Low Cost Pricing Strategy: Why Free Services Can Be A Bad Idea
Low Cost Pricing Strategy: Why Free Services Can Be A Bad Idea Have you ever tried to teach or mentor someone and found them to be disinterested and not engaged in the process? This can be a very frustrating process…
Revenue management: revenue management vs dynamic pricing
Revenue management: What is the difference between revenue management and dynamic pricing anyway? A lot more executive meetings today are focusing on how to improve pricing strategy using an advanced or dynamic pricing and revenue management system. Many meetings,…
What Smaller Coke Cans Can Teach Us About Price Acceptance.
Today is a really warm day in Sydney- the weather forecast tells us that it may be the hottest ever day in September – with the temperature rising to 34 degrees. A perfect day you would think to kick back…
Premium Pricing Strategy: Can You Really “Just Charge More”?
Premium Pricing Strategy: when pricing professionals are having introductory conversations with non pricing specialists such as General Management or CEOs – the question of whether pricing is more than simply “increasing prices” comes up. Of course, if you are…
