When a manufacturer, distributor or retailer enters the market with a new product, it can be particularly difficult for them to know which pricing strategy will maximise product sales and margins. Should they choose a price skimming strategy or penetration…

Penetration Pricing Strategy:  Is It Sensible For Startups To Lose Money?     Your author has been working with a number of startups in various sectors in recent months and the question arises – as to which pricing strategy is most…

Low Cost Pricing Strategy: Why Free Services Can Be A Bad Idea   Have you ever tried to teach or mentor someone and found them to be disinterested and not engaged in the process? This can be a very frustrating process…

Revenue management: What is the difference between revenue management and dynamic pricing anyway?   A lot more executive meetings today are focusing on how to improve pricing strategy using an advanced or dynamic pricing and revenue management system.  Many meetings,…

Today is a really warm day in Sydney- the weather forecast tells us that it may be the hottest ever day in September – with the temperature rising to 34 degrees. A perfect day you would think to kick back…