What Kraft Heinz Mistakes Teach Us About Effective Pricing Strategy 🥫
Kraft Heinz has long been a giant in the food industry. But even the biggest names face challenges in implementing an effective pricing strategy. Last year, the company implemented a modest price increase of 1.2%, boosting profit margins to an impressive 34.3%. However, this wasn’t the…
Disadvantages of Sales Promotion Businesses Cannot Ignore 👩🏼🍳
A shopper steps into a store, drawn to an elegant sofa. The price is higher than expected, but its quality and design seem worth it. Then, a thought creeps in: What if it goes on sale? The shopper hesitates, waiting weeks for a discount that never…
How to Boost Your Holiday Profits with Anchor Pricing Strategy 🎁
The holiday season is the prime time for retailers to make big sales. With so many shoppers on the hunt for gifts, it’s a golden opportunity. But with fierce competition, standing out can feel like a challenge. You want to offer great deals, but you don’t…
Is Apple’s iPhone Pricing Strategy a Game Changer or a Big Mistake? 📱
Apple iPhones are everywhere, aren’t they? We see them in cafes, at meetings, in classrooms. But have you ever paused to wonder: why are iPhones so expensive, and why does the price keep rising with every new model? Apple’s pricing strategy fascinates many, from regular customers…
Is Your Pricing Methodology and Execution Strategy Holding You Back? 🔣
Pricing methodology is often seen as tricky, especially when trying to understand what goes behind it. Many business executives and managers shy away from talking about their pricing strategy, fearing it will give competitors an edge or, more commonly, that it won’t hold up to scrutiny. …
