Major Market Segments: Quick Guide to Pricing Differently Across B2B Market Segments
Why do you need an effective segmentation process? What major market segment variables should you select if you are looking to improve or change your pricing? How can you improve pricing across major market segments and customer groups? For some…
Customer Profiling and Segmentation: How to Price like Porsche in 5 Easy Steps
Porsche is currently the most profitable automotive brand in the world. In 2011 they were integrated with Volkswagen to form the Integrated Automotive Group. They are most noteworthy for designing, manufacturing, and marketing sports cars, crossover utility vehicles, and automobile…
Target Market Segmentation: How Tesla Pulled off a Billion Dollar Pricing Strategy in the Automotive Industry
Tesla has a record of beating the odds with their prestige pricing strategy and data-driven target market segmentation. Their Model S sells for circa AUD 120,000 and their Model X sells for AUD 107,650 (excluding taxes or other costs). They…
Psychographic Segmentation: The New Criteria That’ll Improve Your B2C Price Segmentation Work
Psychographic segmentation has taken value-based pricing practices to a whole new level. Using psychographic segmentation it’s now possible to tweak the method of setting prices typically based on superficial demographic categories like age, gender, ethnicity, and other broader variables. On…
Haggle Price: What Everyone Should Know Before They Start Haggling on Price
When we think about haggle price many of us will instantly think of a hugely discounted Persian rug sale sign, that reads something like: “Closing Down Sale. Buy Now – All stock 95% off RRP.” As Cialdini writes in “Influence…
