Jewellery Digital Marketing Campaigns: Jewellery Industry’s Best Strategy
The jewellery industry is thriving despite the crisis we are currently facing. What do you think are the contributing factors that are making them flourish regardless of the pandemic? Has jewellery digital marketing campaigns got something to do with the continuous growth of the business? …
Value Based Pricing: 🖼️ The Power of Being Value Based If You’re a Cost Plus Business
I wanted to start today by sharing a personal story about the power of value-based pricing. This is based on an experience I had as a customer, not a practitioner or expert. I think understanding what a value-based pricing strategy should be done from the…
Risk-based Pricing Model: The Role of Loss Aversion in Pricing
What has risk-based pricing model got to do with loss aversion? If you were to choose between losing and gaining $5, which one would you choose? According to latest research, you’re more likely to defend and protect your money and opt for not losing $5….
How to Price Restaurant Menu During and After a Lockdown
How to price restaurant menu during a downturn The COVID-19 pandemic has completely shaken up the food industry, giving restaurant owners something to think about: how to price restaurant menu. Restaurateurs are struggling to keep their businesses open amidst the crisis. Some have decided to…
Pricing Manager Job Description: Why A Job In Pricing Is Often Set Up To Fail
All too often, pricing managers and analysts join new teams with hopes of achieving great results and building their career only to find they are pretty much on their own. Taylor Wells: Why a job in pricing is often set up to fail discusses how to recruit and set up a pricing team in the best way possible. It also gives examples and advice on how to advance your career in pricing.
