There’s no denying that the digital era has arrived. From small to large corporations, digital transformation has become critical for all businesses. We ask: What are the key challenges of digital transformation on businesses and their pricing strategies?   The development and the formation of technologies…

With a little more pricing discipline, your business can make remarkable gains in revenue, sales and profitability. For example, if you made just a few minor yet strategic adjustments to prices across a product portfolio or customer base, you would raise profitability by 20% or 50%….

What are the most critical pricing concepts and strategies pricing experts should know to make more profitable pricing decisions?   Well, there are tons of books on the types of pricing strategy in marketing but only a few can stand the test of time and bring…

Why do you need an effective market segmentation process? What major market segment variables should you select if you are looking to improve or change your pricing? How can you improve pricing across major market segments and customer groups?   For some businesses, these are really simple…

What is private equity value creation? How can PE increase the value of a portfolio business by making further investments in the business’ strategic pricing capability?   More often than not, private equity corporations don’t know they should be devoting more time and resources to improving…