Job Transformation Does Not Mean Job Replacement 💼
We have heard some CEOs contest the longevity of the knowledge-based economy. As AI and digitisation take a stronghold across most businesses and in nearly all industries, many CEOs are wondering if artificial intelligence will replace jobs. However, job transformation does not need to mean job…
Pricing Manager Job Description: Why Pricing Managers Are Set Up To Fail
All too often, pricing managers and analysts join new teams with hopes of achieving great results and building their career only to find they are pretty much on their own. Taylor Wells: Why a job in pricing is often set up to fail discusses how to recruit and set up a pricing team in the best way possible. It also gives examples and advice on how to advance your career in pricing.
Customer Value Proposition Example: Do This One Thing and Drive Even More Shareholder Value ⏱️
The way your business articulates the profit value it generates is the number one indicator of business growth. It affects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer value. Thus, many find it a…
Value Based Pricing: The Power of Being Value Based If You’re a Cost Plus Business 🖼️
When we speak of pricing strategies, there are a lot of concepts that come to our minds. Competitive pricing, price skimming, cost-plus pricing, penetration pricing, economy pricing, dynamic pricing, and value-based pricing — are among the many approaches you can choose from for your business. Most…
How to Improve B2B Sales Methodology & Build ‘Value Equity’ with Customers 🍋
All too often in B2B sales methodology, companies are overlooking a massive opportunity to build ‘value equity’ with customers: presales. With the increasing level of detail customers want these days, subject matter presentations are a crucial part of many B2B Sales. But on many occasions,…
