Price Bundling Strategy: How To Change Your Marketing Mix To Generate The Highest Additional Profit
Price bundling strategy. What keeps customers happily buying more from our businesses as they go about their busy lives? Do customers really spend more money with us simply because we focus their attention on lots of low-priced products? Or is…
Price Rise Implementation: Are Coles & Woolworths Losing Their Power over Suppliers?
According to the Australian Financial Review, Nestlé stopped supplying Woolworths two weeks ago after the supermarkets refused to pass on or absorb a six percent price rise implementation. Many people, as a consequence, no longer have access to their favourite brands through Coles…
Value Based Pricing: The Power of Being Value Based If You’re a Cost Plus Business
I wanted to start today by sharing a personal story about the power of value-based pricing. This is based on an experience I had as a customer, not a practitioner or expert. I think understanding what a value-based pricing strategy…
The Best Pricing Strategy for New Products: Is It Better To Undercharge Or Overcharge New Consumer Goods?
Did you know that it is much more common for Australian businesses to undercharge their customers for new consumer products than overcharge them? That’s right, the majority of Australian businesses believe (either consciously or subconsciously) that the best pricing strategy…
Common Pricing Strategies: How to Raise Prices Without Losing Volume
Did you know that pricing could be the most powerful profit lever you have in your business? It probably won’t be, however, because most executives still don’t know the difference between these 4 common pricing strategies. Cost-plus pricing Competitive based…
