What role does price play in the consumer buying decision process?   What runs through your mind when you’re trying to purchase something in the store? Like when you’re deciding to buy a dress, trousers, shoes, or even simple stuff, like a loaf of bread from…

In a damning final report that impacts the lives of almost every person in Australia, Justice Hayne gave 76 recommendations that challenge key aspects of banking, including the big four bank pricing strategy.   In the report, Justice Hayne cites shocking examples of local banks providing…

Is retail strategy Australia dying on its feet? Every day we hear news of yet another major Australian retailer or manufacturer either: facing financial loss, making major staff cuts, dealing with service or operational issues or shutting down altogether.    With technology disrupting business objectives, many…

What is the best B2B business marketing? What is the great way to increase customer prices safely in an industrial B2B business (i.e., to drive profitability without losing volume or hard-earned margin and revenue)?    In this article, we will discuss B2B business marketing and explore…

Do you know the difference between an average pricing team’s pricing for profit capability and a world-class pricing team’s? Do you know how to price products for profit?   Our research shows that an average pricing team generates on average circa .5 to .75 of a…