The Price of Trust: Why Fairness Will Define the Future of AI-Powered Pricing in Australia 🧱
1. The Pricing Automation Paradox: When Pricing Gets Smarter, Humans Must Get Wiser AI and algorithmic pricing promise efficiency, precision, and margin gains. But without a clear pricing automation framework, they also risk alienating customers and damaging brand equity if perceived as exploitative. This isn’t…
How Simplified Pricing Turned a Sales Bottleneck into a Growth Engine 📹
Zoom has just revamped its pricing strategy. It slashed thousands of SKUs from its product catalogue and introduced a single-unit model—ushering in a simplified pricing approach that makes its services far easier to sell and understand. At the same time, it rolled out new self-service tools…
Why is Shrinkflation Happening in Cereals Manufacturing 🌾
Why is shrinkflation happening? This pricing tactic is a pressing challenge confronting Australian cereal manufacturers at the moment. Shrinkflation, marked by reducing product sizes while either maintaining or increasing prices, has provoked skepticism among consumers. It is crucial for businesses to promptly address this issue to…
How Uber’s New Pricing Policies and Methods Impact Drivers and Fares 🧑🏼⚖️
Did you know that, in some Australian cities, the cost of public EV charging is now almost as high as filling up a petrol car? As Uber shifts its focus from offering driver discounts to improving charging infrastructure, the rideshare industry faces a major question: Will…
What Businesses Can Do Amid the Push for Government Price Controls 🕵
In Australia’s 2025 federal election, pricing has done something unusual—it’s jumped from the spreadsheet to the national stage. What used to be a quiet concern for pricing teams, finance departments, and procurement managers is now front and centre in election campaigns. From supermarket shelves to social…
