How To Prepare For The Rise Of Supermarket Digital Price Tags 🕹️
Suppose your supermarket uses digital price tags that change prices in real-time. You’re not just setting prices based on weekly promotions or sales anymore. Instead, you can adjust prices based on demand, stock levels, or time of day—just like that. But with these innovations come challenges. …
Are Cloud Providers Missing the Point with Their Pricing Models? ☁️
Cloud computing drives modern business, offering flexibility, scalability, and innovation. Yet, recent accusations against Microsoft remind us that success comes with responsibility. The UK lawsuit alleging Microsoft’s predatory pricing exposes a critical challenge in the cloud industry: how to price services fairly without alienating customers or…
What Every OEM Should Know About Heavy Equipment Value Pricing 🚜
Inflation is slowing, but prices in the heavy equipment industry continue to rise. The challenge for OEMs (Original Equipment Manufacturers) is that customers are becoming more price-sensitive and expect lower costs. So, how can you set heavy equipment prices that cover costs, meet customer value expectations,…
Are You Ready to Upgrade to Advanced Pricing Techniques? 🏦
In today’s fast-moving financial world, technology keeps reshaping the pricing techniques we need to work efficiently. Take ING Groep NV, for example. The global bank recently introduced an AI model to take over currency pricing—a task traditionally handled by traders. Using “reinforcement learning,” this system adapts…
How to Price Subscription Services to Attract and Retain Customers 👩🏼💻
Digital subscription businesses pour their heart into creating a product that solves real problems. But when it comes to pricing, some are unsure if they’re getting it right. Many professionals find themselves struggling with pricing optimisation, often underestimating its importance. Yet, surprisingly, most companies spend less…
