What is the best way to improve the price architecture in an industrial B2B business i.e., to drive profitability without losing volume or hard-earned margin and revenue?    In times of uncertainty in raw material prices, any increase in prices can put industrial companies in the…

Is the buying decision process influenced by social media?   With the coronavirus pandemic raging across the world, people reluctantly stay in their home to prevent the spread of the disease. Unable to go out, they turn to the web to buy their essential needs and…

Is a pricing centre of excellence essential for the industry to survive a crisis?   The coronavirus pandemic has changed the rulebook on pricing. Hence, all industries sectors have been impacted, from the tech companies to the service industries. This pandemic has created a commercial situation…

“What price optimisation techniques can I use to make my company grow?”   That’s the question that probably makes you lose sleep every night and look for new approaches every day. Price optimisation can be an approach that helps your company grow.   As technology keeps…

The right pricing strategy is crucial to the success of your business. However, which pricing model is right for you? Do you focus on Costs of Good Sold or your Freight costs to set final invoice prices via a cost-based model, or, do you aim to…