Pricing structure: Price Architecture Redesign Is The Pricing Trend Taking Over Australian Businesses
A major development in Australian business in 2018-19 is re-designing a more sophisticated pricing structure to collect more revenue across different customer and price segments. Many Australian businesses have been experiencing a series of pricing errors due to a legacy…
Major Market Segments: Quick Guide to Pricing Differently Across B2B Market Segments
Why do you need an effective segmentation process? What major market segment variables should you select if you are looking to improve or change your pricing? How can you improve pricing across major market segments and customer groups? For some…
Customer Profiling and Segmentation: How to Price like Porsche in 5 Easy Steps
Porsche is currently the most profitable automotive brand in the world. In 2011 they were integrated with Volkswagen to form the Integrated Automotive Group. They are most noteworthy for designing, manufacturing, and marketing sports cars, crossover utility vehicles, and automobile…
Target Market Segmentation: How Tesla Pulled off a Billion Dollar Pricing Strategy in the Automotive Industry
Tesla has a record of beating the odds with their prestige pricing strategy and data-driven target market segmentation. Their Model S sells for circa AUD 120,000 and their Model X sells for AUD 107,650 (excluding taxes or other costs). They…
Prestige Pricing Strategy: How Industry Giants Achieve Profit Increases of Millions per Year
Have you ever wondered why some competitors defy the odds and win more profitable deals without losing customers, revenue or volume regardless of market conditions? Did you know that companies that consistently dominate their industry tend to have a dedicated…
