Everyday Low Pricing: A Bargain Offer, Or A Pricing Trick Distorting Value?
Australian merchandise discounters like Bunnings, Chemist Warehouse and now Amazon.com.au have lured your customers away from you using Everyday Low Pricing (EDLP). But does that mean you should use everyday low pricing to get them back? Many retailers, like you,…
Price Skimming: Have You Underpriced Your New Hit Product?
When a manufacturer, distributor or retailer enters the market with a new product, it can be particularly difficult for them to know which pricing strategy will maximise product sales and margins. Should they choose a price skimming strategy or penetration…
Best Sales Techniques: Selling Is Neither About Relationships Nor Features And Benefits
As the way that consumers consume regularly changes, salespeople are continually trying to find the best sales techniques. How they can rise above the pack and offer outstanding service that will win new business. The key is providing a personalised…
Price Floors: Does Concentrating On Cost Limit Your Ability To Achieve Higher Margins?
The parameters within which you set individual price points for your products and services (i.e., your price floors and ceiling) can be the difference between setting optimal prices to maximise revenue… …or barely breaking even each month. The strange thing…
Pricing Manager Salary: 8 Ways To Avoid Working Harder For Less Money!
Pricing manager salary: A recent article describing the war on wages in Australia discusses how salary stagnation over the last several years has greatly impacted Australian workers in terms of their work, wealth, spending, stress levels and family life. …
