How to Define Pricing in Marketing For Small To Medium Sized Businesses? 💰
Pricing and marketing – whether online or offline – is the greatest source of profitable revenue growth for the majority of small businesses and a sustainable source of value capture for large businesses. But still, many business owners ask: how do we define pricing in marketing?…
What is the Role of Chief Financial Officer in a Company? 👮
Business executives expect revenue to return to or go beyond 2019 levels in 2021-22. But how can CFOs as key stakeholders, drive this post-crisis recovery? What is the role of the chief financial officer in a company? What should be done in 2021 to accelerate the…
Demystifying The Strategy Execution Process For Pricing & Commercial Strategy 🖐️
Why does the strategy execution process often fail? Latest studies reveal that two-thirds to three-quarters of big companies struggle to implement their strategies. A major cause for the breakdown in strategy execution comes down to misdirected views and beliefs on how to implement a strategy….
Don’t Underestimate Key Challenges of Digital Transformation
There’s no denying that the digital era has arrived. From small to large corporations, digital transformation has become critical for all businesses. We ask: What are the key challenges of digital transformation on businesses and their pricing strategies? The development and the formation of technologies…
How Pricing Discipline Improves A Business’ Pricing Performance 🍀
With a little more pricing discipline, your business can make remarkable gains in revenue, sales and profitability. For example, if you made just a few minor yet strategic adjustments to prices across a product portfolio or customer base, you would raise profitability by 20% or 50%….
