Does AI Offer Businesses The Best Price Optimisation Techniques Or Not? 🛎️
Can AI pricing really improve a business’ price optimisation techniques and analytics? From phones to cars to insurance pricing and many B2B industries as well, AI is fast becoming a pricing tool of choice for business’ that want to improve pricing and drive immediate profitability. …
The No.1 Rebate pricing strategy To Maximise Margins 🎗️
The capability to maximise margins while offering financial incentives is an important proposition for customers. Especially new customers that are cautious about the purchasing process and/or existing customers experiencing margin pressure as a result of the recent crisis. This is where the right B2B rebate pricing…
Don’t Underestimate Key Challenges of Digital Transformation…
There’s no denying that the digital era has arrived. From small to large corporations, digital transformation has become critical for all businesses. We ask: What are the key challenges of digital transformation on businesses and their pricing strategies? The development and the formation of technologies…
Are Your Pricing Capabilities Optimised Or A Profit Liability? 🌈
Dangerous and often latent organisational views and assumptions on latest pricing capabilities, such as price optimisation circulate at every level of your business everyday: “Changing prices is easy.” “Anyone can move prices around in a spreadsheet.” “Why do we even need a price list?” “What’s…
Psychological Pricing Strategy Advantages and Disadvantages
What are the psychological pricing strategy advantages and disadvantages? You saw a big sign on your favourite store or mall’s door or windows that read, “50% OFF, ONE DAY SALE!” What would you do? Do you walk past it or go inside? For sure, you’ll…
