Barometric Price Leadership: What Really Makes a Business a Price Leader?
Can Barometric Price Leadership really help your business become a Price Leader? How do you make your business one of the strongest competitors in your market when the competition is fierce, and your industry is being disrupted? Do you maintain…
Economics 101 Is Messing Up Your Pricing! Here’s why..
The influence that a certain business economics 101 chart still has on most business executives’ view of price and revenue management is huge. Can you guess the one I mean? You got it: This one (below). Take a…
Business Culture Change: Pricing Teams Are The Instigators Of Change
Business culture change is one of the most challenging parts of a pricing transformation. The hard reality for CEOs and boards alike is that culture can often make or break your business agenda. A poor culture can quell progress on…
Customer Loyalty: Do Customer Loyalty Programs Really Work?
Many managers firmly believe that the best customers are the most loyal customers. But I’m not so sure. When it comes to customer loyalty programs, we all put on our rose-tinted glasses – and invest in customer loyalty programs before…
Price Increase Letter: How To Explain Price Increases To Customers?
Increasing prices in your annual price increase letter – when, why, how, by how much – is one of the most important and difficult pricing decisions you’ll ever make in a mature market. But, on first glance, planning and executing…
