Critical Pricing Concepts and Strategies All Pricing Experts 👨💼 Should Know
What are the most critical pricing concepts and strategies pricing experts should know to make more profitable pricing decisions? Well, there are tons of books on the types of pricing strategy in marketing but only a few can stand the…
Book review on Priceless 💎: (Psychological pricing in marketing) by William Poundstone
In the psychological pricing in marketing, discussed in the Priceless book; the author William Poundstone expounds the hidden psychology of value. He conducted psychological experiments in which people are unable to estimate “fair” prices accurately. And strongly influenced by…
Value-Based Pricing Steps: Separating Facts from Myths
With value-based pricing steps, we will dispel some the myths surrounding on value-based pricing. In an earlier article, we gave you a Quick Guide to Value-Based Pricing. Here are the top 5 myths about value-based pricing marketing. Followed by…
Top 4 Marketing Strategies Used by Supermarkets in 2020 and Beyond
What are the top marketing strategies used by supermarkets in 2020 and beyond; now that we’ve entered a brand new decade? What supermarket pricing strategies are in store for the Australian supermarket retail sector? Safe to say that the digital…
A Quick Guide to Value-Based Pricing
Here’s a quick guide to value-based pricing for teams embarking on a price rise, improvement or transformation project. Customer value-based pricing is considered to be the best pricing strategy for both B2B and B2C businesses, at least from a pricer’s…
