Value Based Pricing: 🖼️ The Power of Being Value Based If You’re a Cost Plus Business
I wanted to start today by sharing a personal story about the power of value-based pricing. This is based on an experience I had as a customer, not a practitioner or expert. I think understanding what a value-based pricing…
Pricing Manager Recruitment 👨💼: Hiring the Right Pricing Teams
Pricing manager recruitment should be about finding the right people for the right team. But very often we see HR’s pricing manager recruitment process going awry, yielding less than suitable candidates for the team.. Many businesses including Fortune 500…
What Can Auctions Teach B2B About Customer Value & Willingness To Pay? 🌰
Do auctions encourage customers to pay more or less than fixed pricing OR do they just create confusion and speculation about willingness to pay that rogue sellers exploit? It’s a question to not only ask before you attempt to…
How To Build a Fighting-Fit Pricing Team For Best Price Decision Making 🥇
How effective is your teams’ price decision making capability? Is there a big difference in price decision making across teams and industries? What happens when a pricing organisation or pricing department goes through a rocky patch in performance and ends…
Key account manager: are you armed with a strong pricing strategy? 🔩
Key account manager jobs: are your key account managers and customer-focused sales teams armed with a logical pricing strategy? Sometimes even the most experienced key account manager or sales leader has to develop a sense of gallows humour and…
