Customer Loyalty: Do Customer Loyalty Programs Really Work?
Many managers firmly believe that the best customers are the most loyal customers. But I’m not so sure. When it comes to customer loyalty programs, we all put on our rose-tinted glasses. We discuss the topic as if it’s a…
Price Increase Letter: How To Explain Price Increases To Customers?
Increasing prices in your annual price increase letter – when, why, how, by how much – is one of the most important and difficult pricing decisions you’ll ever make in a mature market. But, on first glance, planning and executing…
Pricing Strategy Training Courses: The Best Training For Pricing Teams To Learn The Latest Pricing Skills
More and more Australian businesses are setting up new pricing teams in a bid to protect margins and drive profitability under tough market and economic conditions. As a result, a lot more executives are asking us about pricing strategy training…
Price Bundling Strategy: How To Change Your Marketing Mix To Generate The Highest Additional Profit
Price bundling strategy. What keeps customers happily buying more from our businesses as they go about their busy lives? Do customers really spend more money with us simply because we focus their attention on lots of low-priced products? Or is…
Product Pricing Manager Job Description: 6 Types Of Information To Attract Great Pricing Managers
More and more new pricing managers hires are regretting their decision to take on their current role. It’s now very common for pricing managers to ‘job hop’ every 12-18 months – just when you’re at a key stage of the…
