What Are Your Options for a Business Pricing Transformation? Episode 29
In today’s episode of Pricing College – we discuss the broad options available to companies who are considering a pricing transformation for their business. The broad options available to a company generally include: A – Engage pricing consultants to advise your business B –…
Importance of Pricing Policy Against Damaging Practices 🧭
As consumers, discounts can seem like an attractive thing. But as business owners, discounting practices can be damaging to your profits in the long run. More than just hurting price perceptions, customers may end up engaging with unauthorized resellers. This can end up with customers being…
The Biggest Frustrations in the Pricing Community! Episode 28
In this episode of Pricing College, we discuss some of the biggest frustrations in the pricing community. Whether it is people expecting far too much too soon, or people simply not listening at all to pricing advice – we discuss some of the annoying parts of…
Is Loss In Revenue Caused By Under-performing Pricing Teams? 🧑🤝🧑
The role of pricing and revenue management functions in business has had drastic changes in the last decade. This is due to relentless margin pressures and technological advancements. Australia’s pricing industry is evolving from finance-led and cost-based pricing models towards a more centralised and digitised structure….
Can Pricing Save a Bad Business Model? Episode 27
In this episode of Pricing College – Aidan and Joanna discuss whether a pricing guru and a great pricing strategy can rescue a bad or outdated business model. We discuss the examples of Blockbuster Video, Virgin Megastores and music retailer HMV. We state that…