How Strategic Pricing Can Help Your Business Post-Pandemic💭
Strategic pricing can help your business survive the economic downturn caused by the COVID crisis. Many business leaders, however, don’t have the head-space to contemplate this right now due to the intense pressure to cut and manage costs in their businesses. But, the question remains; should…
Pricing Transformation: Pricing, It’s About Transformation
In my time in Pricing transformation, I have seen all sorts of pricing function setups at companies. I’ve seen companies with no pricing functions, lots of ‘one-man-band’ setups and those which have large sophisticated teams. The days having no dedicated pricing people in LEs (large…
Aggressive Pricing Strategy: How To Solve Difficult Pricing Problems 💭
“Should our business take an aggressive pricing strategy to solve our pricing problems?” The answer depends on the problem you are trying to solve. Deciding on the best pricing strategy for new products and your customer base depends largely on your diagnosis of the problem, and…
Revising Your Customer Experience Strategy is the Only Way to Come Out of this Crisis Well 📝
Changing customer experience strategy can save your company from the pandemic crisis. The COVID-19 global crisis has forced individuals and companies to rapidly adapt to how they live and work. As a result, many businesses and lives have been radically altered. The new normal…
Managing an Underperforming Pricing Manager Career 📉📈
Managing an Underperforming Pricing Manager Career In any business, there’s always going to be someone who’s not performing to the level or grade you hoped they would. This is just working life. But, at some point, you may find that this someone is your pricing…
