Airline Flight Ticket Prices: A View of Cathay Pacific’s Strategy
On the 2nd of January Cathay Pacific posted a well-crafted marketing Twitter post owing up to a huge pricing error they made with their airline flight ticket prices. Cathay Pacific gave away a 95% reduction off their first class and…
Pricing structure: How To Create A Price Structure In 5 Easy Steps
A major development in Australian business in 2018-19 is re-designing a more sophisticated pricing structure to collect more revenue across different customer and price segments. Many Australian businesses have been experiencing a series of pricing errors due to a legacy…
Market Segmentation: Quick Guide to Pricing Across B2B Market Segments
Why do you need an effective market segmentation process? What major market segment variables should you select if you are looking to improve or change your pricing? How can you improve pricing across major market segments and customer groups? For…
Customer Profiling & Segmentation: Price like Porsche in 5 Easy Steps!
Porsche is currently the most profitable automotive brand in the world. In 2011 they were integrated with Volkswagen to form the Integrated Automotive Group. They are most noteworthy for designing, manufacturing, and marketing sports cars, crossover utility vehicles, and automobile…
Target Market Segmentation: How Tesla Pulled off a Billion Dollar Pricing Strategy in the Automotive Industry
Tesla has a record of beating the odds with their prestige pricing strategy and data-driven target market segmentation. Their Model S sells for circa AUD 120,000 and their Model X sells for AUD 107,650 (excluding taxes or other costs). They…
