Job Transformation Does Not Mean Job Replacement
We have heard some CEOs contest the longevity of the knowledge-based economy. As AI and digitisation takes a stronghold across most businesses and in nearly all industries, many CEOs are wondering if artificial intelligence will replace jobs. However, job transformation does not need to mean job…
Importance Of Pricing Strategy in Preventing High Price Sensitivity 🏋️
Along with increasing competition and overly saturated markets, your customers may start to become overly fixated on prices alone. The danger of high price sensitivity is that you lose control over purchasing behaviours and have less room to push value. Your customers will start to reject…
Pricing Options and Strategies – Does Game Theory Work for Pricing Leaders? 🎲
Does game theory work for pricing leaders? The market is tough and competitors are becoming increasingly creative. What are your pricing options? What does your pricing strategy and tactics look like to your competitors? Getting ahead of the competition is a much-discussed topic. However, understanding the…
Finding A Target Market For Your Strategic Marketing Management Process 💁
The first crucial step to your strategic marketing management process is finding your target customer. Without properly identifying the customer base that you want to sell your product or service to, your marketing and sales strategies won’t be convincing. This is because everything you must put…
How to Deliver Your Best Customer Experience Strategy in Uncertain Times 📝
Your customer experience strategy is now a central aspect of your turnaround business strategy in 2021. What did people do differently before the crisis? All of these changes are creating a huge impact on customers’ willingness to pay. Customer experience has been the #1 indicator…