Haggle Price: What Everyone Should Know Before They Start Haggling on Price
When we think about haggle price many of us will instantly think of a hugely discounted Persian rug sale sign, that reads something like: “Closing Down Sale. Buy Now – All stock 95% off RRP.” As Cialdini writes in “Influence…
Best Pricing Strategy For Small Business: Why So Many SME’s Struggle With Pricing?
So many SME’s struggle with pricing because they think a one-size-fits-all pricing proposition is good enough in the early stages when it’s not. If you are a small and medium-sized business owner who wants the best pricing strategy for small…
Commercial Team Leader: Why Is Your Pricing Team’s Intellectual Diversity so Important to EBIT Growth
As a Commercial Team Leader, you may not be surprised that the most critical factor in a high performing pricing team is NOT skill. A high competency level is necessary. However, the main things we look for are potential, intellectual…
Customer Value Proposition: Why CEOs Need a New Set of Values
Is the core of your business model based on a customer value proposition or a self-centred value proposition? Not sure what the difference is or the impact on shareholder value (SV)? You’re not alone. Most Australian based CEOs executive teams…
Customer Value Proposition Example: Do This One Thing and Drive Even More Shareholder Value
The way your business articulates the profit value it generates is the number one indicator of business growth. It effects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer…
