How To Accelerate Private Equity Value Creation With Strategic Pricing 📠
What is private equity value creation? How can PE increase the value of a portfolio business by making further investments in the business’ strategic pricing capability? More often than not, private equity corporations don’t know they should be devoting more time and resources to improving…
Profitable Revenue Growth: A New Revenue Model For Australian FMCG in 2021/22 🎉
What are the vital steps to achieve profitable revenue growth in Australian FMCG in 2021/22? Are bestsellers, like Coca-Cola and Pepsi generating as much revenue for leading FMCG suppliers as they used to? Or have changing consumer behaviours, new entrants to market, and a totally different…
How The Marketing Plan for Beauty Products Unlocked 20% More Profit Value During COVID-19 Crisis 💄
What’s the marketing plan for beauty products since the pandemic hit? Are face makeup products and luxury perfumes really best sellers now that people don’t really go out very much at all? Are there any new consumption patterns forging new pricing strategies? And, what are leading…
Common Pricing Strategies: How to Raise Prices Without Losing Volume 💱
Did you know that pricing could be the most powerful profit lever for your business right now? The trick to unlocking your pricing power, however, is knowing what common pricing strategies to execute in your business. With pricing knowledge comes an additional 2 – 4…
Psychological Marketing Tricks: How To Hook Customers To Different Prices 📈📉
Did you know that psychological marketing tricks like price framing massively influence how customers perceive prices? When we speak of price framing, we’re talking about changing the context in which a price is presented—without substantially changing the price itself—in order to encourage more purchases at…
