Pricing Department: How Do Chief Executives Make Big Pricing Decisions?
Across many markets in Australia, from Telecoms, Banking, Energy and Manufacturing, top CEOs such as Andrew Penn, Alan Joyce, Julian Segal, Brian Hartzer, and Rob Sindel are all taking assertive action to create a new pricing department focused on customer value…
Head Of Pricing Jobs: Things Managers Will Never Tell You About Pricing
It can take a lot of time and skill to break down someone’s “interview game face” for head of pricing jobs. The real person behind the corporate mask can be difficult to reach. For instance: What if you’re presented with…
Airline Flight Ticket Prices: A View of Cathay Pacific’s Strategy
On the 2nd of January Cathay Pacific posted a well-crafted marketing Twitter post owing up to a huge pricing error they made with their airline flight ticket prices. Cathay Pacific gave away a 95% reduction off their first class and…
Pricing structure: How To Create A Price Structure In 5 Easy Steps
A major development in Australian business in 2018-19 is re-designing a more sophisticated pricing structure to collect more revenue across different customer and price segments. Many Australian businesses have been experiencing a series of pricing errors due to a legacy…
Market Segmentation: Quick Guide to Pricing Across B2B Market Segments
Why do you need an effective market segmentation process? What major market segment variables should you select if you are looking to improve or change your pricing? How can you improve pricing across major market segments and customer groups? For…
