Price Bundling Strategy: How To Change Your Marketing Mix To Generate The Highest Additional Profit
Price bundling strategy. What keeps customers happily buying more from our businesses as they go about their busy lives? Do customers really spend more money with us simply because we focus their attention on lots of low-priced products? Or is…
Product Pricing Manager Job Description: 6 Types Of Information To Attract Great Pricing Managers
More and more new pricing managers hires are regretting their decision to take on their current role. It’s now very common for pricing managers to ‘job hop’ every 12-18 months – just when you’re at a key stage of the…
Price Rise Implementation: Are Coles & Woolworths Losing Their Power over Suppliers?
According to the Australian Financial Review, Nestlé stopped supplying Woolworths two weeks ago after the supermarkets refused to pass on or absorb a six percent price rise implementation. Many people, as a consequence, no longer have access to their favourite brands through Coles…
Value Based Pricing: The Power of Being Value Based If You’re a Cost Plus Business
I wanted to start today by sharing a personal story about the power of value-based pricing. This is based on an experience I had as a customer, not a practitioner or expert. I think understanding what a value-based pricing strategy…
Insurance Pricing Analyst: Future Proof Your Pricing Talent Strategy During a Digital Transformation
Is your business going through a transformation (re-structure, digital or operational improvements) and now looking to hire and select high-calibre insurance pricing analyst talent to drive day-to-day operations? Are you looking for pricing talent that can not only do the job…
