What’s Next for Your Marketing Efforts as a Value Creation Concept?🎙
Reaching out to an international target market can be a challenge for many marketers. Hubspot’s recent report revealed that 65% of marketing teams prioritise international market strategies. Yet, they still face issues with the value creation concept. Marketing teams grapple with challenges like content or campaign…
Profitable Growth is Everyone’s Business: What Consultants & Managers Get Wrong About Pricing? 📜
CEOs take on many risks when integrating a new pricing function within the business. Since profitable growth is in everyone’s business, it seems like failure is by far the most daunting part. But did you know you can avoid years of pain, angst, and conflict by…
Create a Strong Business and Sales Culture: Leaders Must Clean Up a Copycat Culture 🙌
Have you ever worked in a sales team or business culture and thought everyone including the business leaders, seem eerily alike? If you said yes, then you’re not alone. As a leader in your industry, how do you create a strong business culture? How can you…
How do you Deal with Raising Inflation and Price Reduction?
As prolonged inflation rises all over the world, many industries are struggling to cope with the Covid-19 pandemic’s economic damage. More companies are facing staff shortages, component delivery delays, and high costs due to supply chain issues. As a result, it has eroded margins of up…
The Ultimate Guide to Maximising the Benefits of Dynamic Revenue Pricing Strategy 🌈
Dynamic pricing is among the most captivating concepts that have swept the eCommerce sector. Although companies are not wholly new to the tactic, the popularity of this pricing strategy is strongly linked to new eCommerce developments. Customer behaviours are changing. More and more people are choosing…