How Avis Created A Value Based Business Strategy To Drive Brand Equity 🚘
How does a value-based business strategy affect brand equity? What happens to your products’ brand equity when you’ve discounted them too much or too deep? Short answer: You destroy brand equity and forever struggle to use price and promotions to capitalise on the value of your…
How To Create A Good Pricing Structure In 5 Easy Steps 👣
A major development in Australian business in 2020 is re-designing a more sophisticated pricing structure to collect more revenue across different customer and price segments without losing volume or margin. The reason why more companies are choosing to re-design their price structures now (more than…
Pricing for Profit: How to Increase End of Year Profit Results by 2-4% in 2019 💵
Do you know the difference between an average pricing team’s pricing for profit capability and a world-class pricing team’s? Our research shows that an average pricing team generates on average circa .5 to .75 of a per cent over total revenue each year while a…
Why You Shouldn’t Hire Pricing Managers That Say They’re Price Experts 🍈
Real price experts are very hard to find. They are not ten a penny. They’re actually an extremely rare group within the Australian and global talent market. When I say price expert, I mean world-class price experts with over 10+ years’ dedicated pricing experience and individual…
Haggle Price: What Everyone Should Know Before They Start Haggling on Price 🔮
When we think about haggle price many of us will instantly think of a hugely discounted Persian rug sale sign, that reads something like: “Closing Down Sale. Buy Now – All stock 95% off RRP.” As Cialdini writes in “Influence Psychology of Persuasion,” people…
