How to Deliver Your Best Customer Experience Strategy In Uncertain Times 📝
Your customer experience strategy is now a central aspect of your turnaround business strategy in 2021. What people did before the crisis is very different to what they are doing now? And this is having a huge impact on willingness to pay. For example, before…
Critical Pricing Concepts and Strategies All Pricing Experts Should Know 👨💼
What are the most critical pricing concepts and strategies pricing experts should know to make more profitable pricing decisions? Well, there are tons of books on the types of pricing strategy in marketing but only a few can stand the test of time and bring…
Factors Influencing Pricing Decisions: Is Your Pricing Manager Turning Into A Pricing Czar? 👨💼
Factors influencing pricing decisions are there to keep the manager from becoming the pricing dictator or Czar. Your pricing leader is supposed to be a crucial contributor to business pricing and product mix decisions. But things can go downhill rapidly when your pricing leader starts behaving…
Market Segmentation: Quick Guide to Pricing Across B2B Market Segments 🛍️
Why do you need an effective market segmentation process? What major market segment variables should you select if you are looking to improve or change your pricing? How can you improve pricing across major market segments and customer groups? For some businesses, these are really simple…
Bank Pricing Strategy: Royal Commission Calls Out Bad Sales and Pricing Practices in the Big Four Banks 🏦
In a damning final report that impacts the lives of almost every person in Australia, Justice Hayne gave 76 recommendations that challenge key aspects of banking, including the big four bank pricing strategy. In the report, Justice Hayne cites shocking examples of local banks providing…
