Customer Value Proposition: Why CEOs Need a New Set of Values
Is the core of your business model based on a customer value proposition or a self-centred value proposition? Not sure what the difference is or the impact on shareholder value (SV)? You’re not alone. Most Australian based CEOs executive teams…
Customer Value Proposition Example: Do This One Thing and Drive Even More Shareholder Value
The way your business articulates the profit value it generates is the number one indicator of business growth. It effects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer…
Pricing Team Job Description: What Is a Pricing Team?
Finding the right people for a role goes well beyond the job description and CV. When creating a pricing team job description, it is essential to measure the right things and be aware of what they are. Utilising alternative talent…
Pricing Model: Cost-Based Vs. Value-Based Pricing in B2B Organisations
The right pricing strategy is crucial to the success of your business. However, which pricing model is right for you? Do you focus on Costs of Good Sold or your Freight costs to set final invoice prices via a cost-based…
Everyday Low Pricing: A Bargain Offer, Or A Pricing Trick Distorting Value?
Australian merchandise discounters like Bunnings, Chemist Warehouse and now Amazon.com.au have lured your customers away from you using Everyday Low Pricing (EDLP). But does that mean you should use everyday low pricing to get them back? Many retailers, like you,…
