Is Bartering the New World Currency in Global Pricing Strategy ? đ
Has a new global pricing strategy emerged from the COVID-19 pandemic?  Why are first world countries reverting to an old fashioned barter system to keep their economies moving? What impact does this have on world trade and will things get…
Price Variation: Pricing Transformation Is About Talent, Not IT đŻ
A growing commercial requirement for many Australian businesses today is sophisticated price variation analytics and software implementation. Businesses are now in a race to find more people specialised in artificial intelligence pricing to manage, inform and operate AI-driven price variation…
To Weather a Crisis, Build a Pricing Centre of Excellence Model đ
Is a pricing centre of excellence essential for the industry to survive a crisis? The coronavirus pandemic has changed the rulebook on pricing. Hence, all industries sectors have been impacted, from the tech companies to the service industries. This…
How Harley Brought A Dying Brand & Price Positioning Strategy back to Life đ
Is your price positioning strategy working to build your brand or killing it? Most senior executives do not know exactly where their productâs price is positioned in the competitive market. And over time this leads to serious brand issues…
Does McDonaldâs đ Really Offer Us an Affordable Pricing Strategy?Â
Does McDonald’s really offer us affordable pricing strategy? Us Aussies like to add something extra to international brands and franchises. Weâre not content with generic brands or Americana. No, we like to give international brands our own distinctive Australian twist….
