Psychographic Segmentation: The New Criteria That’ll Improve Your B2C Price Segmentation Work
Psychographic segmentation has taken value-based pricing practices to a whole new level. Using psychographic segmentation it’s now possible to tweak the method of setting prices typically based on superficial demographic categories like age, gender, ethnicity, and other broader variables. On…
Implementation Plan: How to Triple the ROI on Your Next Price Rise
You’ve got a good pricing strategy, and a solid implementation plan. You’ve even assigned pricing tasks and responsibilities to ambitious staff in marketing and finance, but progress is slow; your customers have rejected all prior price increases, and your teams…
Haggle Price: What Everyone Should Know Before They Start Haggling on Price
When we think about haggle price many of us will instantly think of a hugely discounted Persian rug sale sign, that reads something like: “Closing Down Sale. Buy Now – All stock 95% off RRP.” As Cialdini writes in “Influence…
Best Pricing Strategy For Small Business: Why So Many SME’s Struggle With Pricing?
So many SME’s struggle with pricing because they think a one-size-fits-all pricing proposition is good enough in the early stages when it’s not. If you are a small and medium-sized business owner who wants the best pricing strategy for small…
Commercial Team Leader: Why Is Your Pricing Team’s Intellectual Diversity so Important to EBIT Growth
As a Commercial Team Leader, you may not be surprised that the most critical factor in a high performing pricing team is NOT skill. A high competency level is necessary. However, the main things we look for are potential, intellectual…
