The Best Pricing Strategy for New Products: Is It Better To Undercharge Or Overcharge New Consumer Goods?
Did you know that it is much more common for Australian businesses to undercharge their customers for new consumer products than overcharge them? That’s right, the majority of Australian businesses believe (either consciously or subconsciously) that the best pricing strategy…
Common Pricing Strategies: How to Raise Prices Without Losing Volume
Did you know that pricing could be the most powerful profit lever you have in your business? It probably won’t be, however, because most executives still don’t know the difference between these 4 common pricing strategies. Cost-plus pricing Competitive based…
Bank Pricing Strategy: Royal Commission Calls Out Bad Sales and Pricing Practices in the Big Four Banks
In a damning final report that impacts the lives of almost every person in Australia, Justice Hayne gave 76 recommendations which challenge key aspects of banking, including the big four bank pricing strategy. In the report, Justice Hayne cites shocking examples…
Pricing Department: How Do Chief Executives Make Big Pricing Decisions?
Across many markets in Australia, from Telecoms, Banking, Energy and Manufacturing, top CEOs such as Andrew Penn, Alan Joyce, Julian Segal, Brian Hartzer, and Rob Sindel are all taking assertive action to create a new pricing department focused on customer value…
Head Of Pricing Jobs: Things Managers Will Never Tell You About Pricing
It can take a lot of time and skill to break down someone’s “interview game face” for head of pricing jobs. The real person behind the corporate mask can be difficult to reach. For instance: What if you’re presented with…
