Why Is The Business Model Important In The Success Of A Pricing Strategy 🪤
Discounts are commonly used by businesses to attract customers and drive higher sales and revenue. Yet, it is evident from repeated instances that even significant discounts may not always accomplish these goals, particularly when the underlying business model is problematic. This highlights the importance of addressing…
What Are B2B Direct To Market Business Development Strategies 🧭
Did you know that the automotive market holds several key insights for a B2B business investing in their direct-to-market development strategies? The automotive industry follows a structured pricing cycle that can provide invaluable guidance for companies seeking to refine their approach to B2B ventures. By unravelling…
What Businesses Can Learn From Nike’s Positioning Segmentation and Targeting in Marketing ✔️
Nike is arguably one of the most iconic brands in the world, next to other giants like Apple, Mcdonald’s, and Coca-Cola. They have risen to dominate the athletic market. Recent numbers show that Nike dominates 48% of general athletic footwear and up to 96% of footwear…
Best Pricing Strategy For Small Business: Why So Many SMEs Struggle With Pricing? ⌛
So many SMEs struggle with pricing because they think a one-size-fits-all pricing proposition is good enough in the early stages when it’s not. We understand that setting up a business is full of challenges. It needs a huge amount of willpower, patience, time and effort. If…
Unlocking The Potential Of Membership Pricing Strategy In Retail 💳
Retail enterprises, including discount stores, grapple with a significant dilemma — customer spending is diminishing owing to the surge in the cost of living. Consequently, these companies are actively pursuing inventive pricing tactics as a means to reinvigorate their operations. Among the strategies under consideration, one…