Your Price Hike Was Right. So Where Did the Margin Go? 📈
Key Takeaways A price hike can be completely justified on paper and still leave your business wondering where the margin […]
What Happens When Airline Dynamic Pricing Algorithms Go Too Far 🌁
Key Takeaways Dynamic pricing remains a core tool for many airlines looking to optimise revenue and yield. And there’s
Target Market Segment Strategy: Segment-Of-One Marketing For Your Business🧍
Key Takeaways A target market segment strategy involves breaking down a customer base into demographic segments. Market segmentation parameters
How FMCG Businesses Can Respond to Consumer Price Sensitivity 🍫
Key Takeaways Consumer Price Sensitivity Is Testing the Coke Pricing Rule Consumer price sensitivity is becoming harder for FMCG businesses
Why Your Subscription Based Pricing Strategy Needs More Transparency 📢
Key Takeaways What Are Subscription Traps? A subscription based pricing strategy provides predictable revenue and convenient access for customers. Problems
Discount Management for CEOs Under Sales Pressure 🚨
Key Takeaways What Is Discount Management and Why Does It Matter? Discount management begins when sales requests a price reduction,