Customer Value Proposition Example: Do This One Thing and Drive Even More Shareholder Value ⏱️
The way your business articulates the profit value it generates is the number one indicator of business growth. It affects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer value. Thus, many find it a…
Penetration Pricing Strategy: Is It Smart For Startups To Lose Money? 🎉
Penetration Pricing Strategy: Is It Sensible For Startups To Lose Money? Your author has been working with a number of startups in various sectors in recent months. And the question arises – as to which pricing strategy is most appropriate for a business at an early…
Revenue Management Components: The right path to your pricing career! 👞
What are the key Revenue Management Components you need to consider to build a bright future in pricing and revenue management? Building a career in revenue management can be a very rewarding experience. Therefore, you need to discover the key revenue management components in building…
FMCG Pricing Strategy: How to Double Pricing Power In A Depressed Market
What’s the best FMCG pricing strategy in a depressed market? FMCG sales make up for more than half of all consumer spending. Meaning, that more than 50% of what consumers spend goes on FMCG goods. According to BEA (Bureau of Economic Analysis), the amount of…
Price Management Strategies: World Class Pricing Teams Generate 10X Industry Profits ♞
Many CEOs say they haven’t really considered building a dedicated pricing team to drive their price management strategies because they’ve already got a finance team managing their money and a sales team bringing in sales revenue. Maybe they should. A whole raft of new pricing…
