What Price-Fixing Cases Teach Us About Legal Compliance in Pricing 🔒
Whether you’re a company executive or a pricing professional, you’ve probably seen the highs and lows of market competition. You understand the fine line between remaining competitive and maintaining ethical practices. But what happens when those lines blur? This happened with four major potato companies that…
Disadvantages of Sales Promotion Businesses Cannot Ignore 👩🏼🍳
A shopper steps into a store, drawn to an elegant sofa. The price is higher than expected, but its quality and design seem worth it. Then, a thought creeps in: What if it goes on sale? The shopper hesitates, waiting weeks for a discount that never…
What SaaS Companies Can Learn from the HubSpot Pricing Model 🧶
In the world of SaaS and tech, pricing can feel like a puzzle with too many missing pieces. You’ve probably asked yourself questions like: Are my prices too high? Too low? Am I losing customers because I’m not flexible enough? But the good news is, we’re…
Can Coca-Cola’s Pricing Strategy Drive Sustainable Growth?🥤
Imagine a company so iconic that it can raise prices without losing too many customers. Coca-Cola has long been a master of this product pricing and branding strategy. In its latest report, Coca-Cola saw revenue rise by 9%, even though sales volumes dipped slightly. How? Pricing power. It’s…
Why Are Australia F1 Ticket Prices Getting Higher? 🏎️
Grand Prix organisers surely understand the thrill that surrounds ticket sales. Fans eagerly anticipate the chance to witness their favourite drivers in action, feeling the adrenaline of live racing. However, recent developments regarding the 2025 F1 Grand Prix tickets sales and price setting in Australia have…
