Customer Loyalty: Do Customer Loyalty Programs Really Work?
Many managers firmly believe that the best customers are the most loyal customers. But I’m not so sure. When it comes to customer loyalty programs, we all put on our rose-tinted glasses. We discuss the topic as if it’s a…
Pricing Manager Job Description: Why A Job In Pricing Is Often Set Up To Fail
All too often, pricing managers and analysts join new teams with hopes of achieving great results and building their career only to find they are pretty much on their own. Taylor Wells: Why a job in pricing is often set up to fail discusses how to recruit and set up a pricing team in the best way possible. It also gives examples and advice on how to advance your career in pricing.
Strategies of pricing: 10 ways pricing builds a revenue generating machine
Strategies of pricing: 10 ways to transform your pricing function into a revenue generating machine DO YOU HAVE A DEDICATED PRICING FUNCTION? HOW EFFECTIVE IS YOUR PRICING TEAM TO PROJECT AND GROW MARGINS AND REVENUE? IS YOUR PRICING FUNCTION…
Pricing Strategy: Organising a business for better pricing decisions
Pricing Strategy: Everyone wants to make the best pricing strategy decisions (i.e. dynamic pricing models etc); and in the heat of the moment (and sometimes without the right skills, support and information and time available), what we actually end up…
Pricing approaches: 7 things to avoid when setting up a new pricing function
7 things to avoid when setting up a new pricing function explains why many B2B organisations are struggling to transition the business from a cost plus to value based culture. Getting the right people with the right skills and mindset on board will be the number one determinant of how effectively you can transform your pricing and selling capability.