Fair Pricing Policy: Understanding Price Governance & Why It Often Fails
Just how successful is your organisation when it comes to implementing a fair pricing policy or price rise programme? If you’re like most companies that aren’t doing so well, you should know that: 90% of organisations fail in their first efforts toward price data governance…
Pricing Manager Job Description: Why Pricing Managers Are Set Up To Fail
All too often, pricing managers and analysts join new teams with hopes of achieving great results and building their career only to find they are pretty much on their own. Taylor Wells: Why a job in pricing is often set up to fail discusses how to recruit and set up a pricing team in the best way possible. It also gives examples and advice on how to advance your career in pricing.
How To Position Your Pricing Manager Career & Team For Success
A number of my readers have asked me where a pricing function should be positioned for maximum results and recognition. Organisational positioning is a really good and important area for pricing teams and a key element to building a strong pricing capability (and a high profile career in pricing). In this article, I will address the topic of organisational structure and positioning for pricing teams to help you build a formidable pricing team and career.
What is Pricing in Marketing Management? 🥣 Kellogg’s case study example
What is pricing in marketing management? Pricing in marketing management is extremely complex and intense as it involves a lot of research. It also requires scenario risk analysis and understanding of the market and consumers preferences. Many businesses, such as Kellogg’s have built specialist pricing…
Defining Price Ratio Analysis and Its Importance To Companies ⚖️
The direct relationship between market prices of a company’s shares and its earnings is what is known as a price ratio analysis or price to earnings ratio. This is a valuable concept for both investors and businesses alike that helps determine the relative values of shares….
- marketing strategy (7)
- Organisational Design (14)
- Pricing Capability (64)
- Pricing Career Advice (11)
- Pricing Recruitment (15)
- Pricing Strategy (47)
- Pricing Team Skills (11)
- Pricing Teams & Culture (15)
- Pricing Transformation (17)
- Revenue Model (6)
- Sales Effectiveness (8)
- Talent Management (6)
- Technical Pricing Skills (33)