Build aValue Culture
Generate between 2- 9 percentage points of additional margin by driving and capturing commercial strategy with the best pricing teams, strategies and optimised commercial systems
We are Taylor Wells
Taylor Wells is a global pricing and organisational advisory firm.
We help businesses build world class pricing teams. We help leading companies build and implement better pricing strategies to deliver real profit improvements. We work to recruit, assess, onboard and train pricing professionals. Taylor Wells helps leaders and pricing teams develop and implement pricing strategy through our consistent iterative commercial systems.
PRICING COLLEGE PODCAST SERIES
IMPROVING PRICING TO DRIVE PROFITABLE REVENUE GROWTH
Drive Pricing Transformation Through Your Teams
Pricing Team Assessment
Identify the talent you need compared to the talent you have to prepare teams for a pricing transformation
THIS WEEK
Latest Taylor Wells articles
Will the YouTube Premium Duo Plan Help Boost Subscriber Growth? 👯♂️
Why is the duo plan gaining popularity? Modern households are evolving. More people now live in flexible arrangements—partners, siblings, housemates—who share living spaces, expenses, and increasingly, subscriptions. Recognising this shift, platforms like Spotify introduced their Duo Plan, and now, YouTube is following suit with its Premium…
Will the Amazon Low Price Strategy Win Price-Sensitive Consumers? 🦉
Amazon just revealed their pricing playbook for 2025, and it’s all about addressing price sensitivity head-on. The Amazon low price strategy, led by CEO Andy Jassy, signals a bold move towards more affordable pricing in response to shifts in consumer behaviour and a rapidly changing global…
How To Increase Food Pricing Without Losing Customers Using Value-Based Strategies 🥨
Analysts forecast that United Kingdom’s inflation rate will soon be driven more by food prices than energy. This follows after multiple studies claiming that the average price of food and non-alcoholic beverages has increased dramatically for the first time in more than 45 years. In fact,…
What the Shein Price Increase Really Says About Reactive Pricing ⛴️
When the Shein price increase pushed a kitchen towel set up by 377%, it sent ripples through the retail world. Customers took notice. Industry watchers shook their heads. Why? Because such a steep, sudden jump doesn’t just affect sales—it affects trust. Pricing tells a story. And…
TAYLOR WELLS VALUE CULTURE
Powered By An Optimised Commercial System
A single, integrated commercial platform that syncs your commercial strategy, structures and teams to drive and capture ongoing incremental value for your business and your customers.
PARTNERSHIPS
Industries we work with
PLASTICS MANUFACTURING >
CHEMICALS MANUFACTURING >
WHOLESALE & DISTRIBUTON >
MEDICAL TECHNOLOGIES >
AUTOMOTIVE PARTS (WHOLESALE & RETAIL) >
OIL & GAS (B2B & B2C) >
FMCG / RETAIL >
PET RETAIL >