Cost Plus Pricing: How to Use Cost Based Pricing In Marketing
Cost plus pricing or cost based pricing is a pricing method where a fixed sum or a percentage of the total cost of creating a product is added to it’s selling price. In the pricing and revenue management community, the term cost plus pricing…
Price Leadership: Supporting Your Teams Through A Pricing Transformation
Price leadership: One of the best things about supporting businesses build price leadership and commercial teams (such as key account manager) is listening to executives share their price leadership and people stories with me. Over several years, I have…
Customer Centric Culture: Leverage Pricing To Transform Company Culture In 100 days
As a CEO or executive competing to win in an industry weighed down by margin pressure, you’ll probably want to transition the business from cost plus to value-based pricing very soon. You may also have a fair bit of doubt running through your mind about transforming your company culture to a customer-centric culture.
Competitive Pricing: 7 Steps For Pricing In The Age Of Digital Disruption
Competitive pricing: 7 steps to influence pricing and value in the age of digital disruption If platforms have not disrupted your industry yet, it’s probably only a matter of time before they do. Platform businesses are disrupting the traditional…
Commercial Skills: Why Traditional Talent Management Doesn’t Work For Pricing Teams
Did you know that 40% of internal job moves to pricing and commercial teams fail? Too many people are assigned to pricing manager roles without the necessary commercial skills. Many new hires fail and are asked to leave. Other are…
