Pricing Transformation: Pricing, It’s About Transformation
In my time in Pricing transformation, I have seen all sorts of pricing function setups at companies. I’ve seen companies with no pricing functions, lots of ‘one-man-band’ setups and those which have large sophisticated teams. The days having no dedicated pricing people in LEs (large…
Factors Influencing Pricing Decisions: Is Your Pricing Manager 👨💼 Turning Into A Pricing Czar..?
Factors influencing pricing decisions are there to keep the manager from becoming the pricing dictator or Czar. Your pricing leader is supposed to be a crucial contributor to business pricing and product mix decisions. But things can go downhill rapidly when your pricing leader starts behaving…
Making a business plan: transform business models through pricing 🏉
Making a business plan: 4 organisational pricing competencies transforming business model innovation Don’t let the latest pricing issue steer you away from your long term strategic goals. Stay in control of implementing strategy to market by making a business plan that includes a complete review of…
Cost Plus Pricing: How to Use Cost Based Pricing In Marketing 🌺
Cost-plus pricing or cost-based pricing – a fixed sum or a percentage of the total cost of creating a product is added to it’s selling price. In the pricing and revenue management community, the term cost-plus pricing has increasingly come to have a very negative connotation….
Pricing Department: How Do Chief Executives 🧑💼 Make Big Pricing Decisions?
Across many markets in Australia, from Telecoms, Banking, Energy and Manufacturing, top CEOs such as Andrew Penn, Alan Joyce, Julian Segal, Brian Hartzer, and Rob Sindel are all taking assertive action to create a new pricing department focused on customer value and profitability. Conventional cost-based pricing…
