Is the Pricing Strategy of H&M Failing to Meet Customer Value? 👖
H&M is a name many of us recognise when we think of trendy, affordable clothing. Over the years, the retailer has built a strong brand presence. However, recent reports indicate that H&M is facing some serious challenges in its business and pricing strategies. Is the pricing…
The Truth Behind the Recent McDonald’s Fast Food Price Increases 📈
Recently, McDonald’s Australia has increased the price of some of its most popular fast food menu items, causing quite a stir. The Big Mac, once $5.65, now costs $7.90. The Quarter Pounder has jumped from $5.65 to $8. Even a humble cheeseburger, which used to be $3.15,…
Marketing In The Music Industry: Are Streaming Services Boon or Bane?
Marketing in the music industry has experienced a significant change over the years. From physical to digital and then downloads to streaming. That’s a tale of two trends. >Download Now: Free PDF Future Proof Your Pricing Strategy A remarkable change in marketing in the…
What is the New Pricing and Market Positioning Strategy of Aldi? 🍊
Businesses, like Aldi, frequently adjust pricing and market strategy to adapt to inflation and shifting consumer preferences. As costs rise and consumer tastes change, companies must remain agile. They strive to maintain competitiveness and appeal to their target audience. This necessitates ongoing evaluation and potential shifts…
Why is Shrinkflation Happening in Cereals Manufacturing 🌾
Why is shrinkflation happening? This pricing tactic is a pressing challenge confronting Australian cereal manufacturers at the moment. Shrinkflation, marked by reducing product sizes while either maintaining or increasing prices, has provoked skepticism among consumers. It is crucial for businesses to promptly address this issue to…
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