What is Marketing Segmentation and Targeting? 🚗
Tesla has a record of beating the odds with its prestige pricing strategy and data-driven marketing segmentation and targeting. Their Model S sells for circa AUD 120,000 and their Model X sells for AUD 107,650 (excluding taxes or other costs). They have tested different ways to…
Cost Plus Pricing: How to Use Cost Based Pricing In Marketing 🌺
Cost-plus pricing or cost-based pricing – a fixed sum or a percentage of the total cost of creating a product is added to its selling price. In the pricing and revenue management community, the term cost-plus pricing has increasingly come to have a very negative…
How The Marketing Plan for Beauty Products Unlocked 20% More Profit Value During COVID-19 Crisis 💄
What’s the marketing plan for beauty products since the pandemic hit? Are face makeup products and luxury perfumes really best sellers now that people don’t really go out very much at all? Are there any new consumption patterns forging new pricing strategies? And, what are leading…
Psychological Marketing Tricks: How To Hook Customers To Different Prices 📈📉
Did you know that psychological marketing tricks like price framing massively influence how customers perceive prices? When we speak of price framing, we’re talking about changing the context in which a price is presented—without substantially changing the price itself—in order to encourage more purchases at…
Top 4 Marketing Strategies for Supermarkets in 2021 and Beyond 🛒
What are the top marketing strategies for supermarkets in 2021 and beyond? What supermarket pricing strategies are in store for the Australian supermarket retail sector? Safe to say that the digital disruption will continue to make all retailers take a much more innovative approach to a…
