Revenue Pricing Model: How to Build A More Profitable Revenue Model? (infographic) 📈
Does your current pricing and revenue model incorporate the number 1 driver of value ‘risk’ to drive profitability for your business and your customers’ businesses? Do you have a high-performance pricing team capable of developing sophisticated, risk based-pricing models to create more profitable business and…
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
7 Ways to Avoid Price Mistake Deals in a Downturn 🐰
Price mistake deals in a recession make companies lose revenues and customers. When sales and profits are falling and customers demand better deals, the first response companies make is to cut prices. This soothes customer complaints, helps cover fixed costs, and delay downfalls until the…
Is Uber 🚘 Set To Become The Best Subscription Business Models In Australia?
It’s predicted that with Uber’s new 2020 subscription business model, they are on track to be one of the best subscription business models in Australia if not the world. And, it all stems from Uber being the first on-demand car network system. Connecting needy customers with…
How Value Based Business Strategy Impacts Brand Equity – 🚘Car Rental Case Study
How do value-based business strategy affect brand equity? What happens to your products’ brand equity when you’ve discounted them too much or too deep? Short answer: You destroy brand equity. Creating brand equity for your customers using promotions and discounts is not easy. It involves intense…
