How Avis Created A Value Based Business Strategy To Drive Brand Equity 🚘
How does a value-based business strategy affect brand equity? What happens to your products’ brand equity when you’ve discounted them too much or too deep? Short answer: You destroy brand equity and forever struggle to use price and promotions to capitalise on the value of your…
7 Ways to Avoid Price Mistake Deals in a Downturn 🐰
Price mistake deals in a recession make companies lose revenues and customers. During a recession, customers reduce their spending because they set more strict priorities. At the same time, businesses normally cut costs, lower prices, and postpone new investments as sales start to drop. Even…
Revenue Pricing Model: How to Build A More Profitable Revenue Model? (infographic) 📈
Does your current pricing and revenue model incorporate the number 1 driver of value ‘risk’ to drive profitability for your business and your customers’ businesses? Do you have a high-performance pricing team capable of developing sophisticated, risk based-pricing models to create more profitable business and…
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
Is Uber 🚘 Set To Become The Best Subscription Business Models In Australia?
It’s predicted that with Uber’s new 2020 subscription business model, they are on track to be one of the best subscription business models in Australia if not the world. And, it all stems from Uber being the first on-demand car network system. Connecting needy customers with…
