How Value Based Business Strategy Impacts Brand Equity – 🚘Car Rental Case StudyÂ
How do value-based business strategy affect brand equity? What happens to your products’ brand equity when you’ve discounted them too much or too deep? Short answer: You destroy brand equity. Creating brand equity for your customers using promotions and discounts…
Australia’s 2020 Retail Bloodbath: 💥 Rocked by Bad Retail Pricing Decisions
Retail brands are rocked by bad retail pricing decisions. With the year only starting its first quarter, a record number of Australian retail stores are closing shop. What is going on? The brutal 2020 retail bloodbath has truly…
Price Trust: Why Australian Retailers are Losing Revenue?
Price Trust: Why Australian Retailers are Losing Revenue? Latest research by the Corporate Executive Board reveals Australian Retailers are losing hard-earned revenue due to a phenomenon called ‘consumer confusion.’ With so many products to choose from;…
Revenue Pricing Model: How to Build A More Profitable Revenue Model? (infographic)
Does your current pricing and revenue model incorporate the no 1 driver of value: ‘risk’ to drive profitability for your business and your customers’ businesses?  Do you have a high-performance pricing team capable of developing sophisticated, risk based-pricing models…
