Disadvantages of Sales Promotion Businesses Cannot Ignore 👩🏼🍳
A shopper steps into a store, drawn to an elegant sofa. The price is higher than expected, but its quality and design seem worth it. Then, a thought creeps in: What if it goes on sale? The shopper hesitates, waiting weeks for a discount that never…
What SaaS Companies Can Learn from the HubSpot Pricing Model 🧶
In the world of SaaS and tech, pricing can feel like a puzzle with too many missing pieces. You’ve probably asked yourself questions like: Are my prices too high? Too low? Am I losing customers because I’m not flexible enough? But the good news is, we’re…
Why Luxury Hotel Prices Are Soaring While Budget Hotels Struggle 🌅
Have you noticed the rise in luxury hotel prices? It’s almost as if staying in a hotel has become an exclusive experience for those with deeper pockets. The prices of premium hotels are soaring, with some properties charging over $1,000 a night. Meanwhile, budget hotels seem…
Can Cinemas Set Movie Ticket Prices Based on Demand? 🎞️
Cinemas are exploring innovative revenue strategies, including dynamic pricing. This method adjusts cinema movie ticket prices based on demand and other factors. The key question is whether this approach will succeed over time. As the industry experiments, we need to evaluate if dynamic pricing delivers long-term…
How Xbox’s Game Pass Subscription Price is Shaping the Gaming Industry 🎲
Microsoft is redefining its Xbox pricing, significantly raising prices and shifting toward a subscription-based model. This move marks a clear departure from relying on traditional physical game sales. As Microsoft steers the gaming industry in a new direction, the critical question arises: Will this bold game…
Categories
- marketing strategy (25)
- Organisational Design (14)
- Podcast (114)
- Pricing Capability (81)
- Pricing Career Advice (10)
- Pricing Recruitment (18)
- Pricing Strategy (252)
- Pricing Team Skills (11)
- Pricing Teams & Culture (19)
- Pricing Transformation (38)
- Revenue Model (22)
- Sales Effectiveness (24)
- Talent Management (5)
- Technical Pricing Skills (34)