Dear CEO: Are You Making Decisions With the Wrong Information? 📊
Key Takeaways Every CEO believes they’re making decisions from the best information available. Most aren’t. Not because anyone is lying. […]
How Penfolds’ Product Portfolio Pricing Strategy Protects Brand Value 🍇
Key Takeaways How a Product Portfolio Strategy Helps When Customers Become More Price Conscious A well-designed product portfolio strategy gives
Why Domino’s Pricing Strategy Didn’t Improve Profit Margin 📉
Key Takeaways Domino’s Shows Why Protecting Margins Can Hurt Customer Demand Businesses looking to improve profit margin often prioritise margin
How Do You Grow When Customers Want Lower Prices? Four strategies. Four businesses that got it right. 🌱 Podcast Episode 136
Joanna Wells explores how customer value pricing helps businesses grow when customers ask for lower prices, using real-world examples from
Building a Business Growth Strategy in Australia When Customers Want Lower Prices 🧩
Key Takeaways Customers Want Lower Prices. Your Business Needs Healthy Margins A business growth strategy in Australia is most effective
Retail Store Pricing Strategy Lessons from Primark’s Price Cuts 🏷️
Key Takeaways Why Everyone Loves a Bargain Everyone loves a bargain. But does it grow the business? A strong retail