You Cut Discounts to Protect Margin. So Why Did Profits Fall? 📉
Key Takeaways Discount problems rarely start with the discount itself. They start when a business assumes it knows why customers […]
Pricing Strategy
Pricing strategy determines how much of the value your business creates actually reaches the bottom line, yet most companies price by habit, not by design, forfeiting 2–8% of margin as a result.
This section breaks down the frameworks, common mistakes, and real-world examples that separate a genuine pricing strategy from a spreadsheet inherited from last year.
Every article here is written for commercial leaders who need to act on pricing decisions, not just understand the theory behind them. Start with What Is Pricing Strategy? for the fundamentals, then explore the latest thinking below.
If you need to put these frameworks into practice rather than just read about them, that’s what our Pricing Strategy Consulting service is for.
Price Benchmarking Process: 3 Simple Steps 🪑
Key Takeaways Why is it important for businesses to compare prices to that of the competitors’ prices in a
Competitive Pricing Pros and Cons: Is it Right For You? 📚
Key Takeaways There are many pricing strategies businesses can use to compete, but competitor prices should not determine your pricing
What Is The Pricing Strategy Of Airlines? Why Are The Airfares So High? 🛂
Key Takeaways Airlines face a difficult pricing challenge as high fares put pressure on passenger value while operating costs and
Your Price Hike Was Right. So Where Did the Margin Go? 📈
Key Takeaways A price hike can be completely justified on paper and still leave your business wondering where the margin
What Happens When Airline Dynamic Pricing Algorithms Go Too Far 🌁
Key Takeaways Dynamic pricing remains a core tool for many airlines looking to optimise revenue and yield. And there’s