Customers Want Lower Prices. Costs Want Higher Ones. What Do You Do 🧲 Podcast Episode 138
Joanna Wells explores how price-sensitive customers are changing the pricing landscape as businesses face rising costs, tighter margins and pressure […]
Podcast
Domino’s Cut Discounts to Protect Margin. Was It the Right Call? 🍕 Podcast Episode 137
Joanna Wells explores Domino’s Australia’s decision to cut discounts to protect franchisee margins, and what it reveals about the challenges
How Do You Grow When Customers Want Lower Prices? Four strategies. Four businesses that got it right. 🌱 Podcast Episode 136
Joanna Wells explores how customer value pricing helps businesses grow when customers ask for lower prices, using real-world examples from
Why Pricing Is the Hidden M&A Risk Most Boards Never Plan For: Lessons from the Sigma-Chemist Warehouse Merger 🤝 Podcast Episode 135
Joanna Wells explores why a strong pricing framework is often the missing link in successful mergers and acquisitions, using the
The California AI Pricing Lawsuit Every CEO Should Know About — Who Really Owns Your Pricing: Your Business Or Your AI Vendor ⚙️ Podcast Episode 134
Joanna Wells explores why AI and dynamic pricing are raising critical questions about who really controls pricing decisions as businesses
Can You Explain Your Price Without Looking At Your Competitor 👀 Podcast Episode 133
Joanna Wells explores why justifying price increases is becoming a critical business capability as regulators, procurement teams, and customers demand