Is Apple’s iPhone Pricing Strategy a Game Changer or a Big Mistake? 📱
Apple iPhones are everywhere, aren’t they? We see them in cafes, at meetings, in classrooms. But have you ever paused to wonder: why are iPhones so expensive, and why does the price keep rising with every new model? Apple’s pricing strategy fascinates many, from regular customers…
Can McDonald’s New Pricing Strategy Win Customers Back? 🍔
What’s McDonald’s new pricing strategy now that the business is losing traffic year on year? Does McDonald’s healthier menu options really give customers what they want – or should they be removed from the menu altogether? How well is McDonald’s faring against newer, on-trend competitors like…
Can Retailers Successfully Use AI Tools for Value-Based Pricing? 🤖
Retailers are using AI pricing tools more and more to improve their competitive pricing strategies. AI tracks competitors’ prices in real-time, helping businesses adjust their own prices to stay ahead. It allows for quick changes based on the market. Many companies think AI will help them…
The Key to Effective Utilisation of Pricing Solutions in Insurance Companies ⚗️
Insurance pricing is changing fast as digital transformation reshapes the industry. Pricing solutions like big data and AI are driving new pricing models. At the same time, evolving customer needs are pushing insurers to adapt, offering more personalised and responsive pricing. This shift reflects a broader…
Why Value-Based Pricing Consulting Trumps Cost-Based Pricing 🌱
The significance of selecting the right pricing consulting service cannot be overstated. A company’s triumph hinges on its ability to navigate pricing strategies effectively. Amidst this challenge, value-based pricing consulting emerges as a cornerstone of success. Aligning prices with the perceived value of products or services,…
