I wanted to start today by sharing a personal story about the power of value-based pricing. This is based on an experience I had as a customer, not a practitioner or expert. I think understanding what a value-based pricing strategy is should be done from…

Do auctions encourage customers to pay more or less than fixed pricing OR do they just create confusion and speculation about willingness to pay that rogue sellers want to exploit?   It’s a question to not only ask before you attempt to redesign your pricing and…

When we think about haggle price many of us will instantly think of a hugely discounted Persian rug sale sign, that reads something like: “Closing Down Sale. Buy Now – All stock 95% off RRP.” As Cialdini writes in “Influence Psychology of Persuasion,” people love feeling…

Why do you need an effective market segmentation process?  What major market segment variables should you select if you are looking to improve or change your pricing? How can you improve pricing across major market segments and customer groups? For some businesses, these are really simple…

Did you know that pricing could be the most powerful profit lever you have in your business? It probably won’t be, however, because most executives still don’t know the difference between these 4 common pricing strategies. Cost-plus pricing Competitive based pricing Value-based pricing Dynamic pricing As…