Strategic pricing is founded on a deep understanding of your business challenges and your customers’ wants, needs and financial constraints and objectives. Strong financial results are founded on congruence between an organisation’s business model and pricing capability. In a race to maintain profitability, learn how progressive businesses, like Medtronic, have addressed many of their business model and pricing challenges. Find out what it takes to reinvent how you do business and price to maximise revenue, margin and profit in an era of rising pressure and unchartered territory.