The Best Pricing Strategy for New Products: Is It Better To Undercharge Or Overcharge New Consumer Goods? 💲
Did you know that it is much more common for Australian businesses to undercharge their customers for new consumer products than overcharge them? That’s right, the majority of Australian businesses believe (either consciously or subconsciously) that the best pricing strategy for new products is to go…
Business Culture Change: Pricing Teams Are The Instigators Of Change 📇
Business culture change is one of the most challenging parts of a pricing transformation. The hard reality for CEOs and boards alike is that culture can often make or break your business agenda. A poor culture can quell progress on a new price software integration and…
Revenue Pricing Model: How to Build A More Profitable Revenue Model? (infographic) 📈
Does your current pricing and revenue model incorporate the no 1 driver of value: ‘risk’ to drive profitability for your business and your customers’ businesses? Do you have a high-performance pricing team capable of developing sophisticated, risk based-pricing models to create more profitable business and…
Psychology Selling Techniques: 📕 A Book review on Pre-suasion by Robert Cialdini
Psychology selling techniques are the basis for consumer spending. We all are consumers. We buy different things according to our purchasing power and our preference. This is where the philosophy of ‘persuasion’ can have a major effect on what we buy. Book on psychology selling…
Critical Pricing Concepts and Strategies All Pricing Experts 👨💼 Should Know
What are the most critical pricing concepts and strategies pricing experts should know to make more profitable pricing decisions? Well, there are tons of books on the types of pricing strategy in marketing but only a few can stand the test of time and bring relevancy…
