Can You Explain Your Price Without Looking At Your Competitor 👀 Podcast Episode 133
Joanna Wells explores why justifying price increases is becoming a critical business capability as regulators, procurement teams, and customers demand […]
Podcast
From 1 July Coles Will Have to Justify Their Price, Then They’ll Start With Yours 🐏 Podcast Episode 132
Joanna Wells explores why price justification is becoming a competitive advantage as Australia’s new supermarket pricing laws reshape buyer expectations.
Is Your Pricing Protecting Margin Or Destroying It 🌪️ Podcast Episode 131
Joanna Wells explores how pricing architecture reveals the hidden decisions behind profitability. Drawing on real business examples, she examines how
The JB Hi-Fi Lesson Every B2B CEO Needs to Hear 👨🏼🏫 Podcast Episode 130
Joanna Wells explores the price mechanism through the ACCC’s findings against JB Hi-Fi over misleading reference pricing. The case highlights
What Bunnings Teaches Us About Pricing Power 🔋 Podcast Episode 129
Joanna Wells explores the pricing power meaning behind the transfer of Blackwoods into the Bunnings business. The move highlights how
13 of 14 Coles Promotions Were Not Genuine. Most Suppliers Would Have Said Yes Anyway. 📣 Podcast Episode 128
Joanna Wells explores the lessons FMCG suppliers can take from the Coles court case. The ruling highlights how weak pricing