What Is Revenue Management? Is This Really Best Practice…?
What is revenue management: More Australian businesses across retail, airlines and energy have been exploring “flexible pricing opportunities” which consumers may be a little less pleased with… Over the past 2-3 years, the airlines, entertainment, travel, hospitality and retail…
Price Setting: What To Do (And Not) In Competitive B2B Markets!
Competitive tension is increasing, and market activity is neither stable or rational which needs to be kept in mind when looking at price setting for any business. The only thing that is constant and predictable in business today is…
3 Reasons Why Pricing And Business Economics 101 Is Wrong!
The influence that a certain business economics 101 chart still has on most business executives’ view of price and revenue management is huge. Can you guess the one I mean? You got it: This one (below). Take a…
Value pricing: Articulating value not price and why it is vital
If it was all about price, CHANEL would be out of business.
Pricing tools software: are IT tools a silver bullet for B2B pricing?
Do expensive pricing software and CRM systems create just as many problems as they solve? Today we will discussing if and how software solutions help or hinder a pricing function implementing price rise programs in their business.