Retail Pricing Strategies: Strange Things Happening With Australian Retail Prices
Leading retailers – Woolworths & Coles – and pure play online businesses – Sephora, Mecca, ShowPO, ASOS, Prettylittlething, the Iconic; and even petfood business PetCircle – use online retail pricing strategies, tailored promotions and customer loyalty to drive margin increases on some products of up…
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
Elements of Sales Strategy: How to Negotiate With Cost-Cutting Procurement Teams ✂️
Procurement approaches are not always sophisticated. Today we will mention a number of the funnier (in retrospect procurement approaches) told to us by a client from a large industrial and materials company in Australia. Our client wanted us to share this case example with you because it changed their thinking about procurement and taught them some important lessons on how to prepare for meetings with their national key account partners when the size of prize was worth over $4M.
Price Skimming: Have You Underpriced Your New Hit Product? 🍅
When a manufacturer, distributor or retailer enters the market with a new product, it can be particularly difficult for them to know which pricing strategy will maximise product sales and margins. Should they choose a price skimming strategy or penetration strategy? Should they be setting an…
What Smaller Coke Cans Can Teach Us About Price Acceptance.
Today is a really warm day in Sydney- the weather forecast tells us that it may be the hottest ever day in September – with the temperature rising to 34 degrees. A perfect day you would think to kick back and stop thinking about pricing. But…
