Commercial Focus: Customers Hate Businesses That Only Think About Money
Who hates having to buy from a business that only cares about how much money they can extract from you? Commercial focus or awareness talks about understanding the strengths and weaknesses of a business in relation to how it gains profit, customer satisfaction, and the biggest…
What Coca-Cola Teaches Us About Price Acceptance And Innovative Pricing Strategies
Coca-Cola is not only a brand that’s overcome longevity, it’s also managed to become one of the most iconic and ubiquitous names in the world. This is due to their unique pricing and ability to navigate price acceptance. We previously covered the interesting history of Coke…
Does Your Sales Team Use Price Reduction to Meet Volume Targets?
Price reduction is a great way to shift stock and achieve volume targets. Yet, excessive discounting at the line level eats away margins and destroys profitability in the long run. Taylor Wells discusses some simple tricks of changing entrenched discounting habits in under a month (with…
Pricing Science: The Secret to How Big Businesses Unlock Their Pricing Power
The science of pricing: Louis Pasteur once declared: “Science knows no country, because knowledge belongs to humanity, and is the torch which illuminates the world.” The same scientific and human principles hold true for the pricing discipline. Businesses with high-performance pricing teams have repeatedly seen the…
Penetration Pricing Strategy: How Lowering Prices Can Bring Big Gains🎉
Businesses generally have the same goal of wanting to reach as many people as possible. Once they do this, they have to figure out how to turn them into customers. For this entire process to happen, companies have to come up with a game plan –…
