Are Cloud Providers Missing the Point with Their Pricing Models? ☁️
Cloud computing drives modern business, offering flexibility, scalability, and innovation. Yet, recent accusations against Microsoft remind us that success comes with responsibility. The UK lawsuit alleging Microsoft’s predatory pricing exposes a critical challenge in the cloud industry: how to price services fairly without alienating customers or…
How Aftermarket Parts Companies Can Implement Dynamic Pricing 🏍
Aftermarket parts pricing in the Industrial Equipment Industry could be a gold mine for manufacturers and distributors alike. Price optimisation, in particular, has really turned out to be a successful way for aftermarket distributors to maximise margins without sacrificing volume across thousands of part prices. One…
What Every OEM Should Know About Heavy Equipment Value Pricing 🚜
Inflation is slowing, but prices in the heavy equipment industry continue to rise. The challenge for OEMs (Original Equipment Manufacturers) is that customers are becoming more price-sensitive and expect lower costs. So, how can you set heavy equipment prices that cover costs, meet customer value expectations,…
What Nestle Pricing Strategy Teaches About Value and Loyalty 🪺
The rising costs of raw materials, logistics, and wages are putting pressure on your bottom line. To maintain profitability, you decide to raise prices across the board. Initially, it seems like the right move, but soon, you notice a dip in customer loyalty. Market share begins…
What Price-Fixing Cases Teach Us About Legal Compliance in Pricing 🔒
Whether you’re a company executive or a pricing professional, you’ve probably seen the highs and lows of market competition. You understand the fine line between remaining competitive and maintaining ethical practices. But what happens when those lines blur? This happened with four major potato companies that…
