What Supermarkets Can Do When Their Price Is Too High For Consumers 🧨
In any successful business, the alignment of price, value, and consumer’s ability to pay is paramount. For businesses, especially those selling essential goods like supermarkets, pricing plays a crucial role in ensuring affordability for their target market. It’s essential to strike a balance between offering competitive…
Why Sustainable Supply Chain Strategy Is A Challenge In The Manufacturing Industry 🏭
Covid-19 variants have caused supply chain disruption, bottlenecks, and general chaos across the world in major industries. Some companies are looking for a sustainable supply chain strategy as shipping industries have doubled their waiting lines to the point that delays are expected to last until next…
Value-Based Subscription Price Increase Strategies For Streaming Services 🏊🏻♂️
The subscription price of content streaming services continues to increase. Netflix, Hulu, Disney+, Paramount+, and Apple TV+ have all just announced pricing increases, which means viewers will have to spend more money to continue watching their favourite series and movies. The reality is that this trend…
Product Management & Pricing Strategy Development For FMCG Companies 🥫
While inflation is gradually becoming more manageable for businesses, it’s important to note that challenges persist. Particularly, the fast-moving consumer goods (FMCG) sector continues to grapple with various issues. These challenges include supply chain disruptions, rising production costs, and changing consumer preferences. Therefore, even as inflation…
What Are The Benefits Of Penetration Pricing Strategy For New Products 🏹
Companies introduce new products to the market every now and then. Often, the launch comes with a well-known strategy called penetration pricing. Even the streaming giant, Disney+, used it when the platform debuted a few years ago. What makes this approach work? How can you put…
