Price Discrimination Strategy: Why women pay more than men for similar products?
Undeniably, gender inequality still exists in our society even in the 21st century. It is not new to women to being treated differently, from the pay gap to discrimination in sports. Then there is another inconsistency to add to the list: price discrimination strategy. >Download…
The 8 Category Manager Skills You Need To Drive A Retail Pricing Project 🚧
Have you ever gone to a supermarket or department store and wondered why the store layout and items are arranged and positioned like they are OR why displays and promotions change so frequently? What is the secret behind assortment, product placement and frequent shopper purchasing? What…
Commercial Manager: 10 most sought-after skills in ASX businesses
As net operating profits decline, the power of a single point of margin has never been greater. A convergence of multiple forces is accelerating the pace of margin erosion. The pressure to find a single point of margin is set to intensify. As businesses feel the…
Price Management Strategies: World Class Pricing Teams Generate 10X Industry Profits ♞
Many CEOs say they haven’t really considered building a dedicated pricing team to drive their price management strategies because they’ve already got a finance team managing their money and a sales team bringing in sales revenue. Maybe they should. >Download Now: Free PDF Future Proof…
Risk-based Pricing Model: The Role of Loss Aversion in Pricing
What has risk-based pricing model got to do with loss aversion? If you were to choose between losing and gaining $5, which one would you choose? According to latest research, you’re more likely to defend and protect your money and opt for not losing $5….
Categories
- marketing strategy (20)
- Organisational Design (14)
- Podcast (114)
- Pricing Capability (68)
- Pricing Career Advice (10)
- Pricing Recruitment (15)
- Pricing Strategy (201)
- Pricing Team Skills (10)
- Pricing Teams & Culture (15)
- Pricing Transformation (25)
- Revenue Model (11)
- Sales Effectiveness (15)
- Talent Management (5)
- Technical Pricing Skills (29)