Tactical Pricing: How to Recapture your Price-conscious Customers
As competition heightens, more businesses are falling into the commoditisation trap. The shift and focus move from marketing strategies, product/technological innovations to a psychological fixation on pricing. Now, most business leaders use price as leverage to keep customers interested. While others vary their offerings with basic…
Optimising Startup Pricing Strategy to Align with Customer Trends 💰
These days, customer behaviour is changing more than ever. With the shift to digital platforms and changes in the way businesses operate, what are the best ways to have a startup pricing strategy to align with customer trends? Most senior executives fail to see why…
What Role Does Price Play In The Consumer Behaviour Buying Decision Process? 🍱
What role does price play in the consumer behaviour buying decision process? What runs through your mind when you’re trying to purchase something in the store? Like when you’re deciding to buy a dress, trousers, shoes, or even simple stuff, like a loaf of bread…
Customer-based Marketing Strategies in B2B eCommerce 📒
How can B2B distribution businesses create customer-based marketing strategies in eCommerce platforms? How can they take the fear out of pricing at the same time? To drive quick performance improvement in B2B transactions, customer-based marketing strategies are the most effective and least expensive techniques in eCommerce….
Consumer Packaged Goods Trade Spend: How to Generate Profit Value for the Business and Your Retail Customers 🛍️
Does consumer packaged goods trend spending cut into your profits? When it comes to consumer packaged goods (CPG), the manufacturer-retailer relationship is not always black and white. Sometimes, the relationship can be as smooth as a calm sea. But, when it comes to the topic…
