A Case Study on Telstra’s Price Changes and Customer Trust 📶
Raising prices is one of the toughest decisions a business can make. The fear of upsetting loyal customers often leads to hesitation. But earlier this year, Telstra price changes made headlines as the company raised prices, reshaped its plans, and defended its regional premiums—all while facing…
Why Your Dynamic Pricing Algorithm Might Be Turning Off Customers 🐛
Most businesses today see AI as a smart investment. It promises precision, efficiency, and a better customer experience. With more data than ever before, many believe that using a dynamic pricing algorithm will deliver faster growth and higher margins. But recent evidence tells a different story….
How to Price Subscription Services to Attract and Retain Customers 👩🏼💻
Digital subscription businesses pour their heart into creating a product that solves real problems. But when it comes to pricing, some are unsure if they’re getting it right. Many professionals find themselves struggling with pricing optimisation, often underestimating its importance. Yet, surprisingly, most companies spend less…
How Can Coles Implement A Customer Centric Price Increase? 🧃
Navigating the intricate landscape of pricing amidst regulatory shifts is a perpetual business imperative. Coles, currently under scrutiny for its price increase adjustments linked to the Container Deposit Scheme (CDS Vic), vividly illustrates the nuanced challenges that businesses confront. Aligning pricing strategies with evolving environmental initiatives…
Can McDonald’s New Pricing Strategy Win Customers Back? 🍔
What’s McDonald’s new pricing strategy now that the business is losing traffic year on year? Does McDonald’s healthier menu options really give customers what they want – or should they be removed from the menu altogether? How well is McDonald’s faring against newer, on-trend competitors like…
