How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
How to Build a Customer-Focused Culture Strategy 🏰
As a CEO or executive competing to win in an industry weighed down by margin pressure, you’ll probably want to transition the business from cost plus to value-based pricing very soon. You may also have a fair bit of doubt running through your mind about transforming your company culture to a customer-centric culture.
How B2B Can Build An Effective Omnichannel Strategy and Management System 🏭
Customers now have an unparalleled number of ways to communicate with businesses, from brick-and-mortar channels to a vast array of digital modes. >Download Now: Free PDF Digital Transformation So, how should companies identify the real needs and preferences of their customers across omnichannel journeys?…
The Best Market Price Approach For Your Business & Customers 🏬
Does your current market price approach drive frequent and profitable shopper purchases? Are customers satisfied with the offers and prices you give them or do they always seem to shop around for better deals and cheaper prices? Do you find yourself giving away large discounts and…
How To Build A Value Delivery System in Marketing For B2B Products 🚚
Should going toe-to-toe with your competitors come first in formulating a pricing strategy? Or should business leaders create a new value delivery system in marketing to grow share of wallet opportunities? >Download Now: Free PDF A Capability Framework for Pricing Teams Many managers argue…
