Reinventing your Sales Performance Model During a Crisis ✍
The pandemic forced many companies into closure, put them in more debt, caused changes in operational processes, and lack of market-relevant strategies. So, how can businesses cope in unprecedented times? What should a sales cycle look like for a business to thrive? With changing market trends…
The Similarities & Differences Between A Chief Pricing Officer and Chief Revenue Officer 🧩
Two margin maximising roles with plenty of cross-overs, but one significant difference: A Chief Pricing Officer (CPO) is set up to maximise margins by leveraging price, costs, mix, discounts and rebates while a Chief Revenue Officer (CRO) is set up to drive profitable revenue growth through…
Why Chief Revenue Officers Need To Improve Pricing Capability In SAAS Businesses 💰
A Chief Revenue Officer is a great new and very exciting role to appear in the SAAS business. It’s exactly what B2B businesses need in their pricing teams (but often struggle to achieve) in many respects: >Download Now: Free PDF How to hire and Train…
A Price Floor Example To Drive Consistent & Healthy Cashflow 💱
What is the most common price floor example? What can pricing managers do to set and manage prices so they never go below cost? And what are the best price controls to ensure a profitable product portfolio? In particular, controls that move a business away from…
How A Value-based Pricing and Loyalty Program Led Starbucks To Its Global Success ☕️
The retail coffee and snack store industry suffered greatly during the pandemic. Stores had to close, reduce their staff, or cut hours their operating hours because of the massive drop in foot traffic following government COVID restrictions. Countless businesses lost their hard-earned revenue, margin, and customers….
