Pricing Manager Job Description: Why Pricing Managers Are Set Up To Fail
All too often, pricing managers and analysts join new teams with hopes of achieving great results and building their career only to find they are pretty much on their own. Taylor Wells: Why a job in pricing is often set up to fail discusses how to recruit and set up a pricing team in the best way possible. It also gives examples and advice on how to advance your career in pricing.
How An Omnichannel Retail Strategy Could Improve Multichannel Pricing 🕸️
Is omnichannel retail strategy an effective pricing technique for retailers and B2B businesses considering going direct to market? Fashion apparel retailers to life insurance and consumer banking, don’t know how to incorporate digital into their traditional face-to-face channels. As a result, pricing and marketing across channels…
How to Evaluate your Aftermarket Services Value and OEM Strategy
Original equipment manufacturers (OEMs) continue to deal with a difficult and unclear future in the market. This compels us to ask, what is the right OEM strategy? In industries ranging from agriculture, oil, and commercial aviation, new-equipment sales have diminished. This is worsened by the input…
What Does Modern Marketing Look Like Now?
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s no clear voice or compelling message that immediately grabs the customers’ attention. As communication platforms and customer trends evolve, we look into the changes in how…
Pricing Intelligence and Analysis For Retailers To Build a Sustainable Business 🈺
What is the importance of pricing intelligence and analysis for retailers? Price, as part of the marketing mix, has always been the first priority for business leaders and marketing experts. Price products really high, certainly, customers will gladly take their money elsewhere. If you set…
