Selling a high-priced product can be challenging to most businesses, especially when there are cheaper counterparts around. Thus, oftentimes, when a business wants to sell expensive products, one of the questions they ask is, how to sell high-priced products?   The answer is: negotiate the price…

What is the importance of pricing intelligence and analysis for retailers?   Price, as part of the marketing mix, has always been the first priority for business leaders and marketing experts. Price products really high, certainly, customers will gladly take their money elsewhere. If you set…

It is becoming increasingly difficult for sales teams to make a high margin sale. Gone are the days of a slick pitch or presentation to customers. This leads us to ask what is solution selling and how can your sales team make the most out of…

Technological advancement has led many of us to be glued to our phones. More than a luxury, they are becoming a necessity — whether it’s for work, staying connected with our loved ones, shopping, booking a ride, or even something as simple as reading the news….

Utilising a high low pricing strategy is not simple and there are several points to consider. Do you have a deeply-rooted low-price position? Or are you only attempting to match your competitors? Does your company meet the conditions to be profitable despite low prices?   >Download…