Can Rebranding Make Price Increase More Acceptable To Customers? 🦄
Price increases are sometimes necessary to offset rising costs. Companies must implement strategies that appeal to customer value drivers at […]
Pricing Strategy
Service Strategies To Gain A Competitive Advantage In Marketing Management 🧺
Gaining a competitive advantage in marketing management as a service firm involves coming out with better offerings than your competitors.
Reinventing Your Sales Performance Model During a Crisis ✍
The pandemic forced many companies into closure, put them in more debt, caused changes in operational processes, and lack of
The Similarities & Differences Between A Chief Pricing Officer and Chief Revenue Officer 🧩
Two margin maximising roles with plenty of cross-overs, but one significant difference: A Chief Pricing Officer (CPO) is set up
Why Chief Revenue Officers Need To Improve Pricing Capability In SAAS Businesses 💰
A Chief Revenue Officer is a great new and very exciting role to appear in the SAAS business. It’s exactly
How Value-based Pricing and Loyalty Program Led Starbucks To Its Global Success ☕️
The retail coffee and snack store industry suffered greatly during the pandemic. Stores had to close, reduce their staff, or