Observation Method in Marketing Research 📝
Ever wondered why businesses have a hard time analysing customer’s purchasing decisions? The answer lies in the observation method you use and how they are performed in marketing research. This article will help you implement the correct methods that strengthen your brand and improve products. …
Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy 💭
Not too many consumers are aware that pricing isn’t as straightforward and rational as one might think. In fact, pricing is one of the most difficult yet crucial aspects a business must consider. Pricing too high or too low can deter consumers from purchasing your product….
Consumption Based Pricing Model: Is Your Pricing Strategy The Reason Why Customers Have Stopped Using Your Products? 🥪
We now know that customers that use your products and services regularly are much more likely to buy and use your products and services again. How important is the consumption-based pricing model for businesses? >Download Now: Free PDF How to Drive Pricing Strategy to Maximise…
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
How B2B Can Build An Effective Omnichannel Strategy and Management System 🏭
Customers now have an unparalleled number of ways to communicate with businesses, from brick-and-mortar channels to a vast array of digital modes. >Download Now: Free PDF Digital Transformation So, how should companies identify the real needs and preferences of their customers across omnichannel journeys?…
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