What is the Meaning of an Omnichannel Marketing Approach?
Online and digital platforms are emerging capabilities that many businesses have still not embedded properly in their operations. Research from Hubspot shows, for example, that only 25% of B2B companies invested in mobile optimisation as part of their unified sales and marketing efforts. In the case…
How Apparel, Fashion, and Luxury are Resetting Value Creation Drivers Post-Pandemic 👚
The current economic crisis has caught the AF&L (Apparel, Footwear & Luxury) industry off guard. COVID-19 has destroyed several retail industries and AF&L is no exception. The outcome of social and economic shutdowns presents remarkable challenges for leaders in this industry. What is the role of…
Price Ratio Analysis Explained: How Is It Important To Companies? ⚖️
Price ratio analysis or price-to-earnings ratio is a valuable concept for both investors and businesses alike that helps determine the relative values of shares. It is referred to as the direct relationship between the market prices of a company’s shares and its earnings. What exactly is…
Human vs. AI: What are the Pros and Cons of Price Prediction Algorithm?
With the advancement of technology, more businesses are able to cut through processes that, once upon a time, took longer and were done manually. Nowadays, companies are relying on price prediction algorithm more than ever to capitalise on revenue and profit. But is this always the…
Pricing Manager Job Description: Why Pricing Managers Are Set Up To Fail
All too often, pricing managers and analysts join new teams with hopes of achieving great results and building their career only to find they are pretty much on their own. Taylor Wells: Why a job in pricing is often set up to fail discusses how to recruit and set up a pricing team in the best way possible. It also gives examples and advice on how to advance your career in pricing.
