Reaching out to an international target market can be a challenge for many marketers. Hubspot’s recent report revealed that 65% of marketing teams prioritise international market strategies. Yet, they still face issues with the value creation concept. Marketing teams grapple with challenges like content or campaign…

We previously examined the issue of misleading pricing in eCommerce, which raised concerns about pricing regulations in the digital realm. Now, a new controversy has sparked as a group of lawyers filed a lawsuit against various Las Vegas strip hotels for using an automated pricing system…

Have you heard of a dual pricing strategy? As inflation continues and interest rates continue to rise; we are seeing many more retailers applying some form of variable pricing across their product portfolio to combat inflation without losing customers. This is a promising sign that more…

At one point, online shopping was a futuristic concept. Now, retail sales promotion strategies include an e-commerce platform, especially during the pandemic. Consumer trends show that people are scaling back their patronage of brick-and-mortar establishments. Online shopping has increased by 15-20% in China and 81% in…