We previously examined the issue of misleading pricing in eCommerce, which raised concerns about pricing regulations in the digital realm. Now, a new controversy has sparked as a group of lawyers filed a lawsuit against various Las Vegas strip hotels for using an automated pricing system…

Have you heard of a dual pricing strategy? As inflation continues and interest rates continue to rise; we are seeing many more retailers applying some form of variable pricing across their product portfolio to combat inflation without losing customers. This is a promising sign that more…

At one point, online shopping was a futuristic concept. Now, retail sales promotion strategies include an e-commerce platform, especially during the pandemic. Consumer trends show that people are scaling back their patronage of brick-and-mortar establishments. Online shopping has increased by 15-20% in China and 81% in…

We frequently discuss how online retailers can use pricing to increase revenue or combat inflation. But what about traditional brick-and-mortar stores? While it is true that many people have shifted to online shopping in recent years, physical stores should not be downplayed. Pricing will also play…