How to Deliver Your Best Customer Experience Strategy In Uncertain Times ๐
Your customer experience strategy is now a central aspect of your turnaround business strategy this year. What did people do differently before the crisis? All of these changes are creating a huge impact on customers’ willingness to pay.ย Customer experience has been the #1 indicator that differentiates…
Adaptive Pricing And Marketing For Evolving Young Consumer Behaviours ๐๐ป
Businesses can no longer ignore the importance of aligning pricing strategies with the ever-changing preferences of younger generations. But to thrive, companies must recognise that adaptive pricing isn’t a one-size-fits-all game. It’s about a continuous dance with shifting consumer preferences, ensuring that the pricing strategies resonate…
What Are The Benefits Of Penetration Pricing Strategy For New Products ๐น
Companies introduce new products to the market every now and then. Often, the launch comes with a well-known strategy called penetration pricing. Even the streaming giant, Disney+, used it when the platform debuted a few years ago. What makes this approach work? How can you put…
What Is The Meaning Of An Omnichannel Marketing Approach? ๐ฅ
Online and digital platforms are emerging capabilities that many businesses have still not embedded properly in their operations. Research from Hubspot shows, for example, that only 25% of B2B companies invested in mobile optimisation as part of their unified sales and marketing efforts. In the case…
Value Creation Concept: How To Win New Business Fast
Reaching out to an international target market can be a challenge for many marketers. Hubspotโs recent report revealed that 65% of marketing teams prioritise international market strategies. Yet, they still face issues with the value creation concept. Marketing teams grapple with challenges like content or campaign…
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