Technological advancement has led many of us to be glued to our phones. More than a luxury, they are becoming a necessity — whether it’s for work, staying connected with our loved ones, shopping, booking a ride, or even something as simple as reading the news….

Utilising a high low pricing strategy is not simple and there are several points to consider. Do you have a deeply-rooted low-price position? Or are you only attempting to match your competitors? Does your company meet the conditions to be profitable despite low prices?   >Download…

Among the most central aspects of any startup is pricing. Are you thinking about what would be the best pricing strategy for your startup? You might be considering a cost-plus pricing strategy. Why should you use it?   >Download Now: Free PDF How to Maximise Margins…

As competition heightens, more businesses are falling into the commoditisation trap. The shift and focus move from marketing strategies,  product/technological innovations to a psychological fixation on pricing. Now, most business leaders use price as leverage to keep customers interested. While others vary their offerings with basic…

Pricing professionals have a lot of tricks under their sleeves that keep businesses operating and retain customers at the same time. Some of them work which create loyal customers and further strengthen brand image. While other strategies can upset customers and even push them to switch…