Value Based Pricing: The Power of Being Value Based If You’re a Cost Plus Business 🔋
When we speak of pricing strategies, there are a lot of concepts that come to our minds. Competitive pricing, price skimming, cost-plus pricing, penetration pricing, economy pricing, dynamic pricing, and value-based pricing — are among the many approaches you can choose from for your business. Most…
How A Value Based Positioning Strategy Can Help Improve Your Brand’s Success ✔️
Brand positioning is a process aimed at identifying how your customers perceive your brand. More than selling products, you’re selling the culture and values surrounding your business. You’re selling your aesthetic. So, positioning your brand correctly is vital. What many brands might get confused about is…
Explaining Why B2B Pricing Is So Complex With Strategy Examples 💶
Why is B2B pricing so complex? The short answer is because B2B businesses are complex: Right down to the product, channels-to-market, supply chains and operations. For example, most B2B manufacturing businesses hold huge amounts of inventory (often over 10,000 SKUs or more). Products are then sold…
How To Develop Top-Notch Luxury Car Sales Marketing Strategies 🛞
In recent years, we’ve seen undeniable growth in the luxury car market. You might be a luxury car company executive or marketer looking to boost your business performance or simply an enthusiast curious about how these ultra-expensive products are marketed and sold. So, what are the…
What Is A Digital Marketing Plan? Align Digitalisation To Your Pricing Models 🤖
Can a digital marketing plan disrupt your pricing model? How will it increase the value and brand of your company? Learn with us in our brief Digital Marketing Strategy 101. >Download Now: Free PDF Digital Transformation Here’s something to think about: more than half…
