The most important aspect of the sales process is the customers’ buying decisions. In fact, E-consultancy’s and Business Wire’s study shows that 71% of shoppers have a specific scenario in their mind and not necessarily a product. But how many brands can confidently say that they…

Surviving as a business during the pandemic is no walk in the park. What was once thought of as a temporary roadblock for businesses now has to be dealt with as the new reality. So, rather than seeking temporary solutions, businesses should be designing a sales…

Have you ever been in a situation where you’ve had too much stock sitting in your warehouses and running costs just spiralled out of control? Or, the alternative scenario, where you just don’t have enough inventory in stock and can’t supply fast enough to your customers?…

In the face of economic uncertainty, is there anything more important for FMCG companies than getting their pricing right? Most likely not. We say this because while the majority of products in this market are in strong demand, every customer’s willingness to pay and value drivers…

It’s time to raise the bar in Revenue Growth Management (RGM) in Fast Moving Consumer Goods (FMCG) or else risk losing 4 – 9 additional percentage points in return on sales. But what, how and where should RGM teams start? What is the best approach in…