Observation Method in Marketing Research 📝
Ever wondered why businesses have a hard time analysing customer’s purchasing decisions? The answer lies in the observation method you use and how they are performed in marketing research. This article will help you implement the correct methods that strengthen your brand and improve products. …
Value based Culture: The Best Pricing Teams Are The Instigators Of Change 📇
Value-based culture in a business is one of the most challenging parts of a pricing transformation. The hard reality for CEOs and boards alike is that culture can often make or break your business agenda. >Download Now: Free PDF How to Hire and Train Pricing…
Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy 💭
Not too many consumers are aware that pricing isn’t as straightforward and rational as one might think. In fact, pricing is one of the most difficult yet crucial aspects a business must consider. Pricing too high or too low can deter consumers from purchasing your product….
Discount Sale Price: How To Detect A Rip Off From A Bargain 🈹
How often do you see a sale discount price or big red sales signs when you go shopping either for food, clothes or electronics? Quite a lot, right? >Download Now: Free PDF The No. 1 Rebate Pricing Strategy Just think of JB Hi-Fi: They…
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
