Surviving as a business during the pandemic is no walk in the park. What was once thought of as a temporary roadblock for businesses now has to be dealt with as the new reality. So, rather than seeking temporary solutions, businesses should be designing a sales…

Have you ever been in a situation where you’ve had too much stock sitting in your warehouses and running costs just spiralled out of control? Or, the alternative scenario, where you just don’t have enough inventory in stock and can’t supply fast enough to your customers?…

Gaining a competitive advantage in marketing management as a service firm involves coming out with better offerings than your competitors. This includes coming up with better value offerings and selling the goals of your firm. Failing to do so can put you behind other companies and…

Attempting to increase margins using a pricing and distribution strategy is not as simple as adding a markup to existing pricing. Many distributors have steered away from strategic pricing because the prospect of changing prices across thousands of products to price is just too daunting. However,…

Behind every successful pricing system is the study and research of human behaviour. Due to changing market trends, competition, and buyer behaviour, psychology shows how you set your prices largely impacts a buyer’s decision. Some businesses ignore what pricing can do and how much revenue or…