How to Evaluate your Aftermarket Services Value and OEM Strategy
Original equipment manufacturers (OEMs) continue to deal with a difficult and unclear future in the market. This compels us to ask, what is the right OEM strategy? In industries ranging from agriculture, oil, and commercial aviation, new-equipment sales have diminished. This is worsened by the input…
What Does Modern Marketing Look Like Now?
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s no clear voice or compelling message that immediately grabs the customers’ attention. As communication platforms and customer trends evolve, we look into the changes in how…
Pricing Intelligence and Analysis For Retailers To Build a Sustainable Business 🈺
What is the importance of pricing intelligence and analysis for retailers? Price, as part of the marketing mix, has always been the first priority for business leaders and marketing experts. Price products really high, certainly, customers will gladly take their money elsewhere. If you set…
What is Innovative Solutions in Business? Customer Input Shifts Innovation
What is innovative solutions in business? Nowadays, it seems every brand and business is seeking customer input and feedback through surveys. Will ‘you’ recommend ‘our’ brand or won’t ‘you’? How satisfied are you with this product or our service? These are two questions businesses are very…
Certified Pricing Professional: All You need To Know About Hiring Pricing Candidates 🧔 🧍
Certified Pricing professionals: One of the initial steps in our TeamBuilding process is to evaluate the pricing capability of a wide and varied mix of people. They are pricing professionals and leaders across many different industries, global regions, businesses and operational models. >Download Now: Free…
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