Price Discrimination Strategy: Why women pay more than men for similar products?
Undeniably, gender inequality still exists in our society even in the 21st century. It is not new to women to being treated differently, from the pay gap to discrimination in sports. Then there is another inconsistency to add to the list: price discrimination strategy. >Download…
Price Management Strategies: World Class Pricing Teams Generate 10X Industry Profits ♞
Many CEOs say they haven’t really considered building a dedicated pricing team to drive their price management strategies because they’ve already got a finance team managing their money and a sales team bringing in sales revenue. Maybe they should. >Download Now: Free PDF Future Proof…
Risk-based Pricing Model: The Role of Loss Aversion in Pricing
What has risk-based pricing model got to do with loss aversion? If you were to choose between losing and gaining $5, which one would you choose? According to latest research, you’re more likely to defend and protect your money and opt for not losing $5….
Price Increase Letter: How To Explain Price Increases To Customers? 🐖
Increasing prices in your annual price increase letter – when, why, how, by how much – is one of the most important and difficult pricing decisions you’ll ever make in a mature market. >Download Now: Free PDF How To Drive B2B Pricing Strategy To Capture…
