The Importance of Data Management in your Business Culture 👨💻
The digitisation of operations and organisational functions from sales to marketing and pricing platforms leave many businesses feeling overwhelmed over what to do with big data. Business leaders these days need to know how to manage, compile, categorise, and interpret the information to their advantage in…
Human vs. AI: What are the Pros and Cons of Price Prediction Algorithm?
With the advancement of technology, more businesses are able to cut through processes that, once upon a time, took longer and were done manually. Nowadays, companies are relying on price prediction algorithm more than ever to capitalise on revenue and profit. But is this always the…
What does Product Innovation Mean for your Brand?
Every product or service has its own market life cycle. It starts from a product or service’s introduction, growth, maturity, and decline. As the preferences of consumers keep changing, some brands are here to stay. Others will be disrupted in their industry. When a product or…
Why B2Bs Should Rethink their Outdated Marketing Strategy Action Plan
A marketing strategy action plan or program is an essential component for businesses to grow their customer base. You may have a great product, but without the right strategies to inform and communicate with your audience about your value proposition, a great product or service serves…
Price Setting: What To Do and Avoid in Competitive B2B Markets!
Numerous factors should shape your strategy when looking at price setting for your business. For one, the only thing that is constant and predictable in business today is the inevitability of increasing competition, change and disruption. The only true surprise is how astonished we all appear…
