Why is Shrinkflation Happening in Cereals Manufacturing πΎ
Why is shrinkflation happening? This pricing tactic is a pressing challenge confronting Australian cereal manufacturers at the moment. Shrinkflation, marked by reducing product sizes while either maintaining or increasing prices, has provoked skepticism among consumers. It is crucial for businesses to promptly address this issue to…
How Tech and Global Trends Influence the Price of Home Appliances π
Walk into any appliance store today and you’ll see it. Rows of TVs, fridges, washers β all flashing sleek designs and even sleeker prices. But behind every home appliances price is a deeper story, one that many businesses struggle to tell well. Appliance pricing today…
Are Advanced Pricing Strategies Too Complex For Consumers? π§ββοΈ
Pricing strategies have undergone significant evolution. From traditional fixed prices, businesses now embrace advanced dynamic, personalised, and drip pricing models. However, this shift brings complexity and raises concerns about fairness and transparency. Consequently, consumers often feel uncertain and question the equity of their purchases.Β >Download…
How to Build Digital and Multi-Solution Services for OEMS π°
Evolving customer preferences and technology lead most B2B and B2C companies to re-strategise with advanced digital and multi-solution services. These requirements are no longer secondary, and successful companies continue to invest in innovative and creative solutions to optimise their operations. >Download Now: Free PDF How…
Commercial Team Leader: Why Is Your Pricing Teamβs Intellectual Diversity so Important to EBIT Growth π
As a commercial team leader, you may not be surprised that the most critical factor in a high-performing pricing team is NOT skill. A high competency level is necessary. However, the main things we look for are potential, intellectual diversity and how theyβll fit in with…
