Observation Method in Marketing Research 📝
Ever wondered why businesses have a hard time analysing customer’s purchasing decisions? The answer lies in the observation method you use and how they are performed in marketing research. This article will help you implement the correct methods that strengthen your brand and improve products. …
Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy 💭
Not too many consumers are aware that pricing isn’t as straightforward and rational as one might think. In fact, pricing is one of the most difficult yet crucial aspects a business must consider. Pricing too high or too low can deter consumers from purchasing your product….
Is Loss In Revenue Caused By Under-performing Pricing Teams? 🧑🤝🧑
The role of pricing and revenue management functions in business has had drastic changes in the last decade. This is due to relentless margin pressures and technological advancements. Australia’s pricing industry is evolving from finance-led and cost-based pricing models towards a more centralised and digitised structure….
Defining Price Ratio Analysis and Its Importance To Companies ⚖️
The direct relationship between market prices of a company’s shares and its earnings is what is known as a price ratio analysis or price-to-earnings ratio. This is a valuable concept for both investors and businesses alike that helps determine the relative values of shares. In this…
What to Say When Procurement Asks to See Your Cost Base – Episode 91
Let’s talk about one of the most difficult things that business professionals have to face – what do you do when procurement asks cost base questions? How do you respond? Is it fair to ask these questions or is it simply a push-down method to lower…
