Observation Method in Marketing Research 📝
Ever wondered why businesses have a hard time analysing customer’s purchasing decisions? The answer lies in the observation method you use and how they are performed in marketing research. This article will help you implement the correct methods that strengthen your brand and improve products. …
Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy 💭
Not too many consumers are aware that pricing isn’t as straightforward and rational as one might think. In fact, pricing is one of the most difficult yet crucial aspects a business must consider. Pricing too high or too low can deter consumers from purchasing your product….
Can Business Value Management Be Enhanced By Intangible Assets? ⭐️
When making a business value management for a company, it is important to know all its assets and liabilities to see it’s profitable enough to put money in it. >Download Now: Free PDF How to Drive Pricing Strategy to Maximise EBIT Growth Mostly, investors…
What SaaS Companies Can Learn from Microsoft 365 Copilot Pricing 🧑🏼✈️
As Microsoft makes waves with its new pay-as-you-go pricing model for Microsoft 365 Copilot, tech companies—especially those considering or already implementing consumption-based pricing—can learn valuable lessons from this shift. Microsoft’s move is more than just a pricing strategy; it’s a response to the growing demand for…
What Every OEM Should Know About Heavy Equipment Value Pricing 🚜
Inflation is slowing, but prices in the heavy equipment industry continue to rise. The challenge for OEMs (Original Equipment Manufacturers) is that customers are becoming more price-sensitive and expect lower costs. So, how can you set heavy equipment prices that cover costs, meet customer value expectations,…
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