Observation Method in Marketing Research π
Ever wondered why businesses have a hard time analysing customer’s purchasing decisions? The answer lies in the observation method you use and how they are performed in marketing research. This article will help you implement the correct methods that strengthen your brand and improve products. …
Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy π
Not too many consumers are aware that pricing isnβt as straightforward and rational as one might think. In fact, pricing is one of the most difficult yet crucial aspects a business must consider. Pricing too high or too low can deter consumers from purchasing your product….
Pricing Power – Objectives and Policies: Why Private Equity Should Hire More Pricing Managers
The currently untapped opportunity presented to private equity of a pricing optimisation role is huge. We believe pricing will become an increasingly common lever for PE companies to maximise value. As a leading lever to achieve βquick winsβ in profitability, pricing is a hot topic for PE companies right now.
The Secret to Pricing Rental Property Like a Pro πͺ
Did you know Airbnb bookings dropped for some hosts overnight, just because guests could finally see cleaning fees upfront? That one change in pricing transparency forced thousands of hosts to rethink how they were pricing rental property on the platform. Some cut cleaning fees to…
The Best Consultant Sales Approach: The Best Way To Land Megadeals π€
Taking on deals while being unprepared can mean that you risk losing a deal or missing out on millions of dollars of revenue. So, it makes sense to know about the consultant sales approach and the steps that you can take to close a megadeal. …
