Observation Method in Marketing Research π
Ever wondered why businesses have a hard time analysing customer’s purchasing decisions? The answer lies in the observation method you use and how they are performed in marketing research. This article will help you implement the correct methods that strengthen your brand and improve products. …
Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy π
Not too many consumers are aware that pricing isnβt as straightforward and rational as one might think. In fact, pricing is one of the most difficult yet crucial aspects a business must consider. Pricing too high or too low can deter consumers from purchasing your product….
Developing a Recruitment Strategy When Hiring a Commercial Pricing Analyst π©βπΌ
Taylor Wells: What hiring managers ought to know before recruiting pricing positions. Recruitment is not as easy as you think. Find out how to hire the best candidates for specialist pricing and commercial management roles. Learn how to avoid behavioural risks and dysfunctional team interactions that delay profitable growth.
What is Surge Pricing? Why are Different Companies Using it? βοΈ
Surge pricing is expanding into numerous industries, adjusting prices according to demand fluctuations. This strategy, commonly used in transportation, now infiltrates the entertainment, hospitality, and energy sectors. Its widespread adoption highlights its effectiveness in maximising profits during peak periods. Acknowledging what the reason is for the…
Should Fast Food Chains Start Using Surge Prices in Their Menu? π₯
Using a surge price strategy means dynamically adjusting prices according to demand, a strategy popularised by ride-hailing services like Uber and Lyft. Now, fast-food chains are contemplating its adoption. Wendy’s recent venture into surge pricing showcases this emerging trend. If effective, this dynamic pricing model could…
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