Observation Method in Marketing Research 📝
Ever wondered why businesses have a hard time analysing customer’s purchasing decisions? The answer lies in the observation method you […]
Pricing Strategy
Search Results for: research
Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy 💭
Not too many consumers are aware that pricing isn’t as straightforward and rational as one might think. In fact, pricing
Price Of Diamonds: Who Determines And Controls The Trade? 💎
The diamond industry has long been shrouded in intrigue and speculation, with questions surrounding the determination of diamond prices and
The Risks of Relying on Legacy Pricing Management Tools in B2B ⏰
Many B2B businesses still rely on disconnected ERP systems and legacy data warehouses for pricing management. These pricing systems were
Why Supermarket Surcharge Pricing Can Have Big Consequences 🥦
Woolworths announces that from February, it will charge a $2 surcharge for online deliveries and pick-ups scheduled on Sundays and
What CarMax Reveals About Sales and Pricing in Tough Markets 🔑
CarMax’s recent strategy moves raise a big question for every business thinking about sales and pricing. The company is cutting
What SaaS Gets Wrong About Decoy Pricing Strategy 🐛
SaaS customers like to buy with context. They buy with comparison. And when your pricing page gives them too little
How Online Marketplaces Are Flipping Consumers’ Price Perception 🛍️
The idea of “cheap” in retail is no longer what it used to be. Platforms such as Temu and Shein
Pricing Capability|Pricing Strategy|Pricing Transformation
How FMCG Brands Can Avoid the Price and Promotion Trap 🍄🟫
Australian FMCG brands face a hard choice in price and promotion. Raise prices to protect margin, or slash them to
How Value Based Pricing Model Powers Virgin Australia’s Comeback 🥥
In 2020, Virgin Australia collapsed under financial pressure. Many blamed the pandemic. However, pricing strategy played just as big a