Observation Method in Marketing Research π
Ever wondered why businesses have a hard time analysing customer’s purchasing decisions? The answer lies in the observation method you use and how they are performed in marketing research. This article will help you implement the correct methods that strengthen your brand and improve products. …
Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy π
Not too many consumers are aware that pricing isnβt as straightforward and rational as one might think. In fact, pricing is one of the most difficult yet crucial aspects a business must consider. Pricing too high or too low can deter consumers from purchasing your product….
Building A Creative New Pricing Strategy To Boost Businesses Growth β¨
Pricing is one of the most important aspects of a business, yet it is an area that can often be overlooked. How a company values its pricing department can make or break profitability, especially when market slowdowns and economic disasters turn traditional predictable pricing mechanisms on…
Why Your Dynamic Pricing Algorithm Might Be Turning Off Customers π
Most businesses today see AI as a smart investment. It promises precision, efficiency, and a better customer experience. With more data than ever before, many believe that using a dynamic pricing algorithm will deliver faster growth and higher margins. But recent evidence tells a different story….
Why You Shouldn’t Hire Pricing Managers That Say They’re Price Experts π
Real price experts are very hard to find. They are not ten a penny. They’re actually an extremely rare group within the Australian and global talent market. When I say price expert, I mean world-class price experts with over 10+ years’ dedicated pricing experience and individual…
