Why is B2B pricing so complex? The short answer is because B2B businesses are complex: Right down to the product, channels-to-market, supply chains and operations. For example, most B2B manufacturing businesses hold huge amounts of inventory (often over 10,000 SKUs or more). Products are then sold…

In recent years, we’ve seen undeniable growth in the luxury car market. You might be a luxury car company executive or marketer looking to boost your business performance or simply an enthusiast curious about how these ultra-expensive products are marketed and sold. So, what are the…

There’s no doubt that finding the right pricing for your product is key to maximising your margins and ensuring that price sensitivity does not grow too high. However, there are many roadblocks and challenges your business can encounter. Especially when trying to utilise a customer value…

How would customers react if the prices of their favourite restaurant foods changed from time to time? This is a critical question that restaurants are considering as they test and apply dynamic pricing to their menu offerings. Without a doubt, demand-based pricing is an excellent way…